In this video I interview Michael Brito, vice president of Edelman Digital. Michael has worked with some big brands such as Hewlett Packard, Yahoo and Intel.
Michael explains why there's a need to get your social media message right today and how businesses can use governance and training to do this. And you'll also hear a great tip on how to get more out of your social media activities.
Be sure to check out the takeaways below after you watch the video.