Author: Val Razo

How to Use Instagram Stories for Market Research: 5 Ideas for Marketers

by Val Razo / March 4, 2020

Looking for new ways to conduct market research? Wondering how to get feedback from your highly engaged Instagram followers?

In this article, you'll learn how to use five Instagram Stories features to gather valuable feedback.

Why Gather Consumer Feedback via Instagram Stories?
Businesses know that making customers happy is a proven way to increase revenue. If you want to know your customers' opinions about your business, product, or service, it's important to gather customer

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How to Use Instagram Customer Reviews for Maximum Impact

by Val Razo / February 3, 2020

Are you taking full advantage of glowing reviews from your best customers? Looking for actionable ways to increase your social proof on Instagram?

In this article, you'll learn how to leverage customer testimonials in your Instagram feed, in Stories, and on IGTV.

Why Promote Customer Reviews and Testimonials on Instagram?
With more than 1 billion monthly active users, 83% of whom use the platform for product discovery, Instagram has great sales potential for brands of all sizes and niches. However, it’s nearly impossible to convince

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