Author: Tony Christensen

How to Test Facebook Ads With Facebook Experiments

by Tony Christensen / April 13, 2020

Looking for better ways to improve your Facebook ad performance? Have you used Facebook's Experiments?

In this article, you'll learn how to use the Facebook Experiments tool to run three different types of tests on your Facebook ads.

What Is the Facebook Experiments Tool?
Facebook Experiments is a new feature in Business Manager that allows advertisers to set up tests at no additional cost. Facebook says, "Experiments combines multiple types of tests, formerly labeled as Test and Learn

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How to Set Up a Facebook Ad Funnel for eCommerce Products

by Tony Christensen / August 26, 2019

Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business?

In this article, you'll find a step-by-step guide for creating a complete Facebook ad funnel that works.

#1: Set Up Your eCommerce Site With Facebook
Before diving into how to set up a funnel that brings in sales, make sure your eCommerce site is integrated with Facebook.

First, ensure the Facebook pixel is installed on your website. This will allow you to generate your most valuable

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