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    Author: Tara Zirker

    Facebook Ad Testing on a Budget: A Proven Method

    March 23, 2021

    Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing your ad spend?

    In this article, you'll discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components.

    To learn how to test Facebook ads on a budget, read the article below for an easy-to-follow walkthrough or watch the video below.
    
    #1: Focus Your Testing on 3 Facebook Ad Components
    Many businesses think

    Continue Reading about Facebook Ad Testing on a Budget: A Proven Method →

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    Facebook Ads Analytics: How to Stop Wasting Money

    January 27, 2021

    Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance?

    In this article, you'll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance stats. You'll also learn what to adjust if your stats don't meet the benchmark performance rates.

    To learn about three key Facebook ad metrics, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: CTR (Link Click-Through Rate)
    The CTR (link click-through

    Continue Reading about Facebook Ads Analytics: How to Stop Wasting Money →

    How to Scale Facebook Ads for More Leads and Sales

    January 11, 2021

    Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences?

    In this article, you'll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales.

    To learn how to scale your Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Vertical Facebook Ad Scaling
    Vertical ad scaling on Facebook is when you put small ad budgets across a lot of audiences. One of the

    Continue Reading about How to Scale Facebook Ads for More Leads and Sales →

    Facebook Ads Trends for 2021 for Better Returns on Ad Spend

    January 4, 2021

    Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change?

    In this article, you’ll discover five trends that will impact Facebook ad results in 2021. Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in the coming year.

    To explore five Facebook ad trends for 2021, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Style Facebook Ads to News Feed Posts
    While I'm going to

    Continue Reading about Facebook Ads Trends for 2021 for Better Returns on Ad Spend →

    Facebook Brand Safety Tools: How to Control Where Your Ads Appear

    December 30, 2020

    Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values?

    In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on which your ads could be shown and how to create a block list to manage that exposure.

    To learn how to use the Facebook Brand Safety tools, read the article below for an easy-to-follow walkthrough or watch this video:
    .
    #1:

    Continue Reading about Facebook Brand Safety Tools: How to Control Where Your Ads Appear →

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    Common Facebook Ad Mistakes and How to Fix Them

    December 29, 2020

    Are your Facebook ads getting rejected? Wondering how to lower your Facebook ads costs?

    In this article, you’ll learn some of the biggest mistakes marketers make when managing their ads on Facebook and how to correct them. You’ll discover Facebook ad errors stemming from objective selection, ad copy, niche targeting, and more. You’ll also get a list of words and phrases that can lead to poor Facebook ads performance.

    To learn about common Facebook ad mistakes and how to fix them, read the article below for an easy-to-follow

    Continue Reading about Common Facebook Ad Mistakes and How to Fix Them →

    How to Expand Your Facebook Ad Targeting to New Audiences

    December 7, 2020

    Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results?

    In this article, you'll learn the six types of warm audiences you can target with Facebook ads and how to scale them to many different lookalike audiences. You'll also discover how to find cold audiences that will work for you.

    To learn how to expand your Facebook ad targeting to new audiences, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Create 6 Warm

    Continue Reading about How to Expand Your Facebook Ad Targeting to New Audiences →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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