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  • Author: Tara Zirker

    Facebook Ad Testing on a Budget: A Proven Method

    by Tara Zirker / March 23, 2021

    Looking for a process to test Facebook ads? Wondering how to test Facebook ads without blowing your ad spend?

    In this article, you'll discover a proven Facebook ad testing method designed for small budgets and discover which metrics will help you identify successful ad components.

    To learn how to test Facebook ads on a budget, read the article below for an easy-to-follow walkthrough or watch the video below.
    
    #1: Focus Your Testing on 3 Facebook Ad Components
    Many businesses think

    Continue Reading about Facebook Ad Testing on a Budget: A Proven Method →

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    Facebook Ads Analytics: How to Stop Wasting Money

    by Tara Zirker / January 27, 2021

    Are you paying too much for Facebook ads? Wondering which metrics are best to help you analyze your ad performance?

    In this article, you'll explore three key metrics to analyze Facebook ad costs and discover benchmarks to assess these performance stats. You'll also learn what to adjust if your stats don't meet the benchmark performance rates.

    To learn about three key Facebook ad metrics, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: CTR (Link Click-Through Rate)
    The CTR (link click-through

    Continue Reading about Facebook Ads Analytics: How to Stop Wasting Money →

    How to Scale Facebook Ads for More Leads and Sales

    by Tara Zirker / January 11, 2021

    Looking for techniques to scale your Facebook ad campaigns? Should you be increasing your Facebook budget or targeting more audiences?

    In this article, you'll discover vertical Facebook ad scaling and horizontal Facebook ad scaling methods that drive more leads and sales.

    To learn how to scale your Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Vertical Facebook Ad Scaling
    Vertical ad scaling on Facebook is when you put small ad budgets across a lot of audiences. One of the

    Continue Reading about How to Scale Facebook Ads for More Leads and Sales →

    Facebook Ads Trends for 2021 for Better Returns on Ad Spend

    by Tara Zirker / January 4, 2021

    Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change?

    In this article, you’ll discover five trends that will impact Facebook ad results in 2021. Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in the coming year.

    To explore five Facebook ad trends for 2021, read the article below for an easy-to-follow walkthrough or watch this video:
    
    #1: Style Facebook Ads to News Feed Posts
    While I'm going to

    Continue Reading about Facebook Ads Trends for 2021 for Better Returns on Ad Spend →

    Facebook Brand Safety Tools: How to Control Where Your Ads Appear

    by Tara Zirker / December 30, 2020

    Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values?

    In this article, you’ll discover how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. You’ll learn how to view a list of Facebook pages and Audience Network apps on which your ads could be shown and how to create a block list to manage that exposure.

    To learn how to use the Facebook Brand Safety tools, read the article below for an easy-to-follow walkthrough or watch this video:
    .
    #1:

    Continue Reading about Facebook Brand Safety Tools: How to Control Where Your Ads Appear →

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