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    Author: Russ Henneberry

    How to Attract More Customers With Content Marketing

    by Russ Henneberry / February 20, 2013

    Are you looking to attract prospects, convert them to customers and keep them coming back?

    Then social media and content marketing are a match made in heaven.

    The key to success is to make the connection between content marketing and social media.

    Let's look at the content needed to get your marketing to that lucrative intersection.
    #1: Attract Prospective Customers
    The first question on a prospect's mind when considering a purchase is, "What solutions are available?"

    Your goal is

    Continue Reading about How to Attract More Customers With Content Marketing →

    Social Media Marketing

    Industry Report

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    How to Find Influential People With Social Media

    by Russ Henneberry / October 17, 2012

    Do you want to build relationships with key influencers in your niche?

    Are you looking for an easy way to identify and connect with industry thought leaders?

    If so, keep reading for a simple system you can immediately deploy.
    Why Focus on Influencers?
    Social media is a great way to develop strategic partnerships with key influencers and stay informed about what's happening in your industry.

    But you must focus your efforts to ensure that time spent in social media packs a punch.

    A study from Forrester Research confirms that 13.4%

    Continue Reading about How to Find Influential People With Social Media →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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