Is your TikTok marketing working? Wondering how to find and use TikTok Analytics?
In this article, you'll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities.
How to Access TikTok Analytics
To get access to TikTok analytics, you need to have a TikTok Pro account. If you haven't already, it's easy to convert to a pro account in your settings.
To do this, tap the three dots in the upper-right corner of your TikTok