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    Author: Rachel Moore

    How to Track Dark Social Traffic in Google Analytics

    July 26, 2017

    Are links to your content shared via private messages on social media?

    Wondering how to identify and measure that traffic?

    Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email.

    Being able to accurately trace this traffic will give you a more complete picture of how your content is performing.

    In this article, you'll discover what dark social is and how to track it using Google Analytics.

    Continue Reading about How to Track Dark Social Traffic in Google Analytics →

    Social Media Marketing

    Industry Report

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    Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content

    August 23, 2016

    Which is best for you: Snapchat Stories or Instagram Stories?

    Understanding the unique differences and capabilities of stories on Snapchat and Instagram can help you determine where to invest your marketing time.

    In this article, you'll discover the differences between Instagram Stories and Snapchat Stories.

    Continue Reading about Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content →

    How to Use Snapchat Memories to Improve Your Marketing

    August 2, 2016

    Ever want to share pictures from your camera roll on Snapchat?

    Interested in resharing your best snaps?

    Snapchat now lets you publish multiple snaps and pictures from your camera roll in a single story-like Memory.

    In this article, you'll discover how to use Snapchat Memories to publish more content on Snapchat.

    Continue Reading about How to Use Snapchat Memories to Improve Your Marketing →

    How to Repurpose Your Facebook Live Videos

    July 4, 2016

    Are you using Facebook Live?

    Do you want more mileage out of your broadcasts?

    Reusing your Facebook Live video can help improve your impact and visibility.

    In this article, you'll discover how to download and repurpose your Facebook Live videos on other social media platforms.

    Continue Reading about How to Repurpose Your Facebook Live Videos →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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