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    Author: Patricia Maranga

    Blogs Outrank Social Networks for Consumer Influence: New Research

    Are you wondering how to influence potential customers and prospects?

    The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”

    In fact, blogs rank favorably with consumers for trust, popularity and even influence.

    Here are some interesting findings from the Technorati report.
    #1: Blogs Influence Consumers’ Purchasing Decisions
    The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind

    Continue Reading about Blogs Outrank Social Networks for Consumer Influence: New Research →

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    9 Consumer Social Media Trends That Could Impact Marketers

    Are you wondering how consumers are using social media?

    Would you like some insights to help your business better understand people's social habits?

    In this article, I examine a report published by Edison Research focused on people's latest social habits.

    These findings provide useful insights about consumer behavior and how your business can respond.

    Here are 9 of the most interesting findings from the study.
    #1: Almost 58 million Americans Use Social Sites Daily
    A social habit is the tendency to use social media sites several

    Continue Reading about 9 Consumer Social Media Trends That Could Impact Marketers →

    7 Social Media Trends for Consumers: New Research

    Are you wondering what the changing social trends are for consumers?

    If so, look no further.

    In Nielsen and McKinsey's Social Media Report, consumers were surveyed to discover how they use social networks.

    Here are seven key findings from that report.
    #1: More Time Invested in Mobile
    The survey found that consumers are increasingly looking to their smartphones and tablets to access social media.

    While the PC is still the most widely used device when it comes to social media consumption, the study found that time spent on mobile

    Continue Reading about 7 Social Media Trends for Consumers: New Research →

    8 Content Marketing Trends for B2B

    Are you wondering if content marketing can help your business?

    If so, look no further.

    In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs.

    You'll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year.
    #1: Producing Enough Content Is Top Challenge
    In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of

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    How to Master Content Marketing In a Month

    Do you want to attract a steady stream of new customers?

    Are you looking to create better content, but you need fresh ideas?

    A lot of marketers are still unclear about what content marketing means.

    This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level.
    Smart Content, Big Rewards: An Example
    Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal

    Continue Reading about How to Master Content Marketing In a Month →

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