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    Author: Michael Stelzner

    Is Social Media Marketing Measurable? The Big Debate.

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    I'm sure you've come across these objections… "Where's the money?" "Prove to me social media marketing works." "Show me the metrics!" If you're just getting started with social media marketing, get ready—these challenges are coming. Perhaps you've asked them yourself.

    "It's not possible to quantify social media marketing," says one pundit. "Anything can be measured," says another. Then come the phrases such as return on invested time, return on objective, return on participation,

    Continue Reading about Is Social Media Marketing Measurable? The Big Debate. →

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    Coach Deb Talks Twitter in Video Interview

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    The topic of this show is Twitter—and how it can help your business.

    And the special guest is Deborah Cole Micek, better known as 'Coach Deb." She's the author of the book Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Marketing Online.

    Deb has tens of thousands of followers at Twitter.com/coachdeb, and she's been featured in The Wall Street Journal and has written for Entrepreneur Magazine.

    VIEW VIDEO HERE NOW:

    What did you think about the video?

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    Chat Live With Social Media Gurus Via Video

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    On Monday October 12th, 2009, Social Media Examiner is sponsoring four hours of live video chats with leading social media superstars Mari Smith, Jason Falls, Chris Garrett and Denise Wakeman.

    Here's how to participate: Simply click here to enter the live video broadcast room (login with your Twitter ID or as a guest).

    Here's the line up:

    7am Pacific (10am Eastern): Join Chris Garrett (co-author of ProBlogger) and Michael Stelzner
    9am Pacific (Noon Eastern): Denise Wakeman (The Blog

    Continue Reading about Chat Live With Social Media Gurus Via Video →

    The Marketing Power of the Retweet: An Interview With Dan Zarrella

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    I recently sat down with Dan Zarrella. Dan is a social media and viral marketing scientist. He's also the author of the brand-new book coming out called The Social Media Marketing Book by O'Reilly.

    What's really unique about Dan is that he makes science practical for the social media world. He takes a deep look at what's going on with social media activity and he extracts knowledge or nuggets that are really amazing and very helpful for marketers.

    Dan has contributed to major websites like Mashable, Copyblogger and ProBlogger. He

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    Opening Doors on Oct. 12th 2009

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    Hello!  Thanks for checking us out.

    We're dusting down the place and getting everything ready for our launch on October 12th, 2009.

    What used to be science fiction is now reality...  On Monday, Oct. 12th, businesses all across the globe will be throwing their questions about the hottest topic of the day—social media—to live experts who will respond immediately over video, using nothing more than a web browser!

    Be sure to check back then!

    Continue Reading about Opening Doors on Oct. 12th 2009 →

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    In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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