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  • Author: Luke Heinecke

    How to Lower Your Facebook Ad Costs: 4 Tips

    by Luke Heinecke / April 1, 2019

    Worried you're paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs?

    In this article, you'll discover four tips to help you spend less on Facebook ads.

    How Does Facebook Charge for Ads?
    When you set up a Facebook campaign, you have two choices of how you're charged: impressions or link clicks.

    Link clicks, often referred to as cost per click (CPC) bidding, is the more commonly used method. With this bid type, you're charged only when someone clicks

    Continue Reading about How to Lower Your Facebook Ad Costs: 4 Tips →

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    4 Facebook Ad Techniques That Deliver Results

    by Luke Heinecke / March 13, 2019

    Want to improve your Facebook advertising results? Looking for successful examples you can model?

    In this article, you'll discover four ways to generate clicks, leads, and conversions using Facebook ads.

    #1: Offer Free Content at Each Stage of the Sales Funnel
    People who aren't familiar with your brand are unlikely to convert on your core offer, especially if you sell high-cost products or services. Customers who are still in the early stages of the buyer's journey need more information before they pull the trigger. This is when you

    Continue Reading about 4 Facebook Ad Techniques That Deliver Results →

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    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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