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    Author: Luke Heinecke

    How to Lower Your Facebook Ad Costs: 4 Tips

    April 1, 2019

    Worried you're paying too much for Facebook ads? Wondering how to lower your Facebook advertising costs?

    In this article, you'll discover four tips to help you spend less on Facebook ads.

    How Does Facebook Charge for Ads?
    When you set up a Facebook campaign, you have two choices of how you're charged: impressions or link clicks.

    Link clicks, often referred to as cost per click (CPC) bidding, is the more commonly used method. With this bid type, you're charged only when someone clicks

    Continue Reading about How to Lower Your Facebook Ad Costs: 4 Tips →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    4 Facebook Ad Techniques That Deliver Results

    March 13, 2019

    Want to improve your Facebook advertising results? Looking for successful examples you can model?

    In this article, you'll discover four ways to generate clicks, leads, and conversions using Facebook ads.

    #1: Offer Free Content at Each Stage of the Sales Funnel
    People who aren't familiar with your brand are unlikely to convert on your core offer, especially if you sell high-cost products or services. Customers who are still in the early stages of the buyer's journey need more information before they pull the trigger. This is when you

    Continue Reading about 4 Facebook Ad Techniques That Deliver Results →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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