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    Author: Luan Wise

    How to Use LinkedIn Ads to Reach Your Target Audience

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    Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads?

    In this article, you'll discover how to target your ideal audience with LinkedIn advertising.

    #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer
    We know that LinkedIn is the number-one social media platform for B2B but how do you know if you're reaching the right target audience? And will advertising on LinkedIn help?

    Whatever marketing channel

    Continue Reading about How to Use LinkedIn Ads to Reach Your Target Audience →

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    How to Use LinkedIn for Competitor Research

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    Do you want a competitive edge in your marketplace? Are you using LinkedIn to research your competitors?

    In this article, you'll learn how to use LinkedIn to gather valuable insights about your competitors and use what you learn to grow your own business.

    Why You Should Research Your Competitors on LinkedIn
    There are many benefits of using LinkedIn within your business including showcasing your experience, skills, and career achievements; sharing content for thought leadership positioning; building and nurturing a network; and

    Continue Reading about How to Use LinkedIn for Competitor Research →

    How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

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    Looking for analytics to assess your LinkedIn profile's performance? Are you looking at the LinkedIn dashboard for profiles?

    In this article, you'll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy.

    What Is "Your Dashboard" on LinkedIn?
    Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include:

    Who viewed your profile
    Post/article views
    Search

    Continue Reading about How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard →

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