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    Author: Laura Davis

    Instagram Marketing Beyond Images: What’s Working in 2021

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    Is your Instagram strategy focused mostly on images? Are you wondering what else is working on the platform?

    In this article, you'll find strategic Instagram insights you can put to work today.

    Why Your Instagram Strategy Should Evolve Now
    Instagram is known for being a visual platform and has historically been favored by creative businesses that have eye-catching images to share. The focus on imagery has often left other businesses feeling Instagram isn't suitable for them unless they

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    Persuasive Ads on Instagram: Writing to Sell

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    Want more sales from your ads? Wondering how to write Instagram ad copy that converts?

    In this article, you'll discover how to create ads specifically designed to sell products and services on Instagram.

    Why Instagram Ad Placements Need Dedicated Copy
    Instagram is often thought of as a purely visual platform, and while that's true in part, the information you provide along with your ad visuals is what persuades the audience to take action. Getting your copy right is just as important as finding the perfect image or video.

    When you

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    Instagram Shopping: How to Get More Exposure and Sales

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    Are you selling products on Instagram? Looking for creative ideas to expand your reach, exposure, and sales?

    In this article, you'll find five ways to sell more on Instagram, even if you don't have Instagram checkout.

    Note: This article assumes you have successfully set up Instagram Shopping and know how to tag products on Instagram. Read the linked article for step-by-step instructions.
    Why Shoppable Posts and Shops on Instagram Matter for Product-Based Businesses
    Instagram shops and shoppable posts offer a fully immersive shopping

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    Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

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    Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok?

    In this article, you'll discover the pros and cons of using Instagram Reels for marketing.

    Instagram Reels: The Case for Early Adoption
    Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app.

    With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your

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