Your Guide to the Social Media Jungle
Do you nurture relationships with customers on social media?
Want to decrease customer acquisition costs?
When you cultivate relationships with social media, you improve customer retention and ultimately boost your bottom line.
In this article I'll share how top brands use Facebook to improve customer retention, and how you can apply their tactics to your social media marketing.
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How are your Facebook ads performing?
Are you targeting the right people?
If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI.
In this article I'll share how to plan better Facebook ad campaigns with audience targeting.
Why Use Advanced Targeting?
To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. You need to know who they are, what they like, where they live and more so you can create ad campaigns
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Does your business get Facebook reviews?
Are you concerned about the effect of poor reviews on your business?
Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others.
In this article I'll share everything you need to know about Facebook star reviews, including what they are and how to shut them off.
What Are Facebook Reviews?
According to Facebook, star ratings encourage more people to rate a business, making it eligible to appear in the news feed. This helps
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Do you want to get rid of fake Facebook fans on your page?
Do you need to know how to find and remove them?
You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.
In this article I'll show you how to sniff out those fake Facebook fans and ban them from your page.
Why Fake Facebook Fans Are a Big Deal
In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.
Are you a small business using Facebook?
Do you need ideas to reach your local Facebook audience?
If you're a small business you need to localize your marketing efforts to reach your real customers.
In this article I'll share 10 ways you can encourage your local community to find and like you on Facebook.
Why Local Facebook Fans?
If you're a local small business, you're likely most interested in customers in your area, not those scattered around the country or globe. While Facebook provides ample opportunity to increase brand
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Do you have fake fans on your Page?
Do you know how to tell?
In February, Facebook announced that it had 1.23 billion monthly active users and up to 11.2% of those users are fake.
In this article I'll tell you how to spot fake Facebook fans and what to do about them.
Fake Fans Hurt Engagement
Facebook has been actively trying to get rid of spam and phony profiles since early 2012, but like weeds, they keep coming back.
When Facebook detects spammy comments on your Page or likes from fake Facebook accounts (whether purchased or
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Do you want to lower your Facebook ad costs and increase conversions?
What if you had hundreds of micro-targeting options at your fingertips?
Meeting and exceeding your advertising goals rely on reaching the audience most likely to convert.
In this article you'll discover three Facebook targeting options that help you pinpoint the best audience for your ads.
Refine Ad Targeting With Facebook Data
As Facebook continues to evolve and strives to increase profits for its shareholders, it has slowly been rolling out a variety of
Continue Reading about 3 Facebook Targeting Options Marketers Need to Know →
