Kandice Linwright, Author at Social Media Examiner

social media how toDo you nurture relationships with customers on social media?

Want to decrease customer acquisition costs?

When you cultivate relationships with social media, you improve customer retention and ultimately boost your bottom line.

In this article I’ll share how top brands use Facebook to improve customer retention, and how you can apply their tactics to your social media marketing.

improve customer retention on facebook

Discover how brands improve customer retention on Facebook.

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social media how toHow are your Facebook ads performing?

Are you targeting the right people?

If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI.

In this article I’ll share how to plan better Facebook ad campaigns with audience targeting.

Why Use Advanced Targeting?

To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. You need to know who they are, what they like, where they live and more so you can create ad campaigns that speak to them.

advanced facebook ad targeting

Discover how to use advanced Facebook ad targeting.

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social media how toDoes your business get Facebook reviews?

Are you concerned about the effect of poor reviews on your business?

Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others.

In this article I’ll share everything you need to know about Facebook star reviews, including what they are and how to shut them off.

What Are Facebook Reviews?

According to Facebook, star ratings encourage more people to rate a business, making it eligible to appear in the news feed. This helps readers discover new businesses, while businesses create greater brand awareness.

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social media how toDo you want to get rid of fake Facebook fans on your page?

Do you need to know how to find and remove them?

You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed.

In this article I’ll show you how to sniff out those fake Facebook fans and ban them from your page.

Why Fake Facebook Fans Are a Big Deal

In April 2014 Facebook announced an update to their news feed algorithm that challenged Facebook page admins to improve their marketing efforts.

fake facebook fans

Find out how you can remove fake Facebook fans from your Page.

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