Kandice Linwright, Author at Social Media Examiner

By Kandice Linwright
July 6, 2015

Do you nurture relationships with customers on social media?

Want to decrease customer acquisition costs?

When you cultivate relationships with social media, you improve customer retention and ultimately boost your bottom line.

In this article I’ll share how top brands use Facebook to improve customer retention, and how you can apply their tactics to your social media marketing.

Discover how brands improve customer retention on Facebook.

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By Kandice Linwright
May 4, 2015

How are your Facebook ads performing?

Are you targeting the right people?

If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI.

In this article I’ll share how to plan better Facebook ad campaigns with audience targeting.

Why Use Advanced Targeting?

To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. You need to know who they are, what they like, where they live and more so you can create ad campaigns that speak to them.

Discover how to use advanced Facebook ad targeting.

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By Kandice Linwright
October 27, 2014

Does your business get Facebook reviews?

Are you concerned about the effect of poor reviews on your business?

Facebook has a star rating system that lets your customers share their experience (whether positive or negative) with others.

In this article I’ll share everything you need to know about Facebook star reviews, including what they are and how to shut them off.

What Are Facebook Reviews?

According to Facebook, star ratings encourage more people to rate a business, making it eligible to appear in the news feed. This helps readers discover new businesses, while businesses create greater brand awareness.