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    Author: Jessica Malnik

    How to Get Started With TikTok: A Guide for Marketers

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    Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully?

    In this article, you'll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing.

    Why Consider TikTok?
    TikTok's growth is fascinating on many levels. For starters, it's the first major social media network that started in China and then spread to the U.S. and the rest of the world. This expansion was expedited when they acquired Musical.ly

    Continue Reading about How to Get Started With TikTok: A Guide for Marketers →

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    IGTV for Business: New Research for Marketers

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    Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV?

    In this article, you'll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more.

    Why Consider IGTV?
    According to Cisco, there will be 1.9 billion internet video users, representing 80% of internet traffic, by the end of 2021.

    Social media trends back this statement up. SimilarWeb research reveals that

    Continue Reading about IGTV for Business: New Research for Marketers →

    How to Build a Google Data Studio Dashboard

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    Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio?

    In this article, you'll learn how to build a reusable report in Google Data Studio.

    Why Use Google Data Studio to Simplify Marketing Measurement Analysis
    When you're a small business with a limited marketing budget, it can be difficult to identify which social media marketing efforts are working the best. Sifting through spreadsheets and Google Analytics reports can be daunting—not to mention time-intensive—if you're not

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    How to Research Your Competitors’ Facebook Ads

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    Want to know more about your competitors' Facebook ad campaigns? Wondering how to study their ad strategy?

    In this article, you'll discover six ways to research your competitors' Facebook advertising campaigns and discover creative ideas for your next Facebook ads.

    #1: Build a Facebook Ad Swipe File
    A swipe file is a place where you can collect information about your competitors' Facebook ads to get inspiration for your next campaign or overcome writers' block. Here's an example of a public swipe file from AdEspresso.

    While you can

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