Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Closes FridayGet Marketing Training & SupportCLICK HERE

    Author: Jason Falls

    Five Facebook-Only Strategies For Business Success

    by /

    It's hard to find a business participating in social media that isn't doing something on Facebook. In fact, "I want a Facebook fan page," has replaced, "I want a company blog," as the single most heard request from clients in the social media world these days. With 350 million accounts and growing, it's no wonder.

    Facebook is one of my favorite places to recommend for businesses for a lot of reasons. The primary one is that Facebook offers almost of all the various social media tools that

    Continue Reading about Five Facebook-Only Strategies For Business Success →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Social Media Monitoring 101, How to Get Started

    by /

    You've probably heard people talking about social media monitoring. It's wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

    But many brand and marketing managers responsible for social media don't quite understand what social media monitoring is and why it's important. Here's a quick primer:
    Social Media Monitoring Is Listening
    Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet

    Continue Reading about Social Media Monitoring 101, How to Get Started →

    The 5 Essential Pillars of a Social Media Campaign

    by /

    The biggest mistake marketing and brand managers make when approaching social media is not thinking of the social web in the same strategic light as everything else they produce.

    Social media is no more a one-off playground for brands than television advertising, direct mail campaigns or customer relationship management programs. It's serious business and should be treated as such.

    The following question then becomes relevant: "How do we think about social media strategically?" The good news is that it's not that difficult, provided your

    Continue Reading about The 5 Essential Pillars of a Social Media Campaign →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: