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    Author: Jason Falls

    Five Facebook-Only Strategies For Business Success

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    It's hard to find a business participating in social media that isn't doing something on Facebook. In fact, "I want a Facebook fan page," has replaced, "I want a company blog," as the single most heard request from clients in the social media world these days. With 350 million accounts and growing, it's no wonder.

    Facebook is one of my favorite places to recommend for businesses for a lot of reasons. The primary one is that Facebook offers almost of all the various social media tools

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    Social Media Monitoring 101, How to Get Started

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    You've probably heard people talking about social media monitoring. It's wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

    But many brand and marketing managers responsible for social media don't quite understand what social media monitoring is and why it's important. Here's a quick primer:

    Social Media Monitoring Is Listening

    Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools

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    The 5 Essential Pillars of a Social Media Campaign

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    The biggest mistake marketing and brand managers make when approaching social media is not thinking of the social web in the same strategic light as everything else they produce.

    Social media is no more a one-off playground for brands than television advertising, direct mail campaigns or customer relationship management programs. It's serious business and should be treated as such.

    The following question then becomes relevant: "How do we think about social media strategically?" The good news is that it's not that difficult, provided your

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