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    Author: Jamie Beckland

    How to Use Geolocation in Your Marketing Initiatives

    2011 has been hailed as the "year of geolocation." Alas, so was 2010. As was 2009 and 2008. Yet geolocation services like Foursquare and Gowalla continue to seek mainstream audiences with limited success.

    Most smartphone users have never used a geolocation app.Ā  What's holding them back?Ā  And how should marketers approach these emerging technologies?
    The Value of Geolocation
    It's easy to see why marketers would be interested in geolocation: You can effectively target customers at the most

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    Social Media Marketing

    Industry Report

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    10 Cures for Your Social Media Pains

    For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.

    The pains of managing social media are obvious ā€“ now letā€™s look at 10 different cures to make those pains disappear.
    #1: I canā€™t keep track of whatā€™s going on!
    Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page.

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    How to Grow a Following With Other Peopleā€™s Popular Content

    Thereā€™s an obvious catch-22 in social media marketing. In order to grow your audience, you need good content. Good content takes time ā€“ to research, write, and promote.

    But, without an audience, you canā€™t justify spending the time. Youā€™re trapped. That is, unless you can short the circuit, and get great content without spending tons of time.

    Thatā€™s where content curation gives you an edge.Ā  This article will explain the benefits of content curation and review some excellent tools.

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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