Author: Gavin Bell

Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers?

In this article, you'll discover five effective tips to increase the chances your Facebook leads will become customers.

The Importance of Lead-to-Customer Conversion
All too often, I hear people who've tried Facebook ads claim that the leads they generated were rubbish because the leads didn't end up purchasing anything.

From my experience working with businesses, the problem usually isn't

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Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy?

In this article, you'll learn how to write Facebook ad copy that improves your conversions.

#1: Use the "So That" Statement
The most common Facebook ad copy mistake I see is writing about the features of a product or service, rather than the benefits. The product features might be something like:

Members-only Facebook group
Weekly printable PDFs
100 hours of video training
Yellow shoelaces
1:1 instruction

While these features may

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