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    Author: Gavin Bell

    How to Turn More Facebook Leads Into Customers: A 5-Step Process

    by Gavin Bell / August 19, 2019

    Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers?

    In this article, you'll discover five effective tips to increase the chances your Facebook leads will become customers.

    The Importance of Lead-to-Customer Conversion
    All too often, I hear people who've tried Facebook ads claim that the leads they generated were rubbish because the leads didn't end up purchasing anything.

    From my experience working with businesses, the problem usually isn't

    Continue Reading about How to Turn More Facebook Leads Into Customers: A 5-Step Process →

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    6 Facebook Ad Copy Secrets to Improve Your Conversions

    by Gavin Bell / July 23, 2019

    Want better Facebook ad conversions? Wondering how to write compelling Facebook ad copy?

    In this article, you'll learn how to write Facebook ad copy that improves your conversions.

    #1: Use the "So That" Statement
    The most common Facebook ad copy mistake I see is writing about the features of a product or service, rather than the benefits. The product features might be something like:

    Members-only Facebook group
    Weekly printable PDFs
    100 hours of video training
    Yellow shoelaces
    1:1 instruction

    While these features may

    Continue Reading about 6 Facebook Ad Copy Secrets to Improve Your Conversions →

    How to Reach Local Customers Using Facebook Video Ads

    by Gavin Bell / May 27, 2019

    Are you trying to get more local customers? Have you tried Facebook video ads targeted to your local market?

    In this article, you'll discover how to use Facebook video ads to reach customers in your area.

    Why Local Businesses Struggle With Facebook Advertising
    In my experience working with hundreds of local business owners, the number-one mistake they make with advertising on Facebook is thinking they can just create an ad offering some sort of discount (i.e., 20% off), boost that out, and the flood gates will open. They're spending

    Continue Reading about How to Reach Local Customers Using Facebook Video Ads →

    4 Ways to Improve Your Facebook Ad Campaigns

    by Gavin Bell / August 11, 2016

    Do you use Facebook ads?

    Looking for tips to get a better return on your investment?

    With a few tweaks, you can increase the chances that your Facebook ad campaigns will succeed.

    In this article, you'll discover four ways to improve your Facebook ad campaigns.

    Continue Reading about 4 Ways to Improve Your Facebook Ad Campaigns →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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