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    Author: Brian Honigman

    How to Build a Periscope Audience for Your Business

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    Are you marketing on Periscope?

    Want to reach more people?

    You can develop a following on Periscope by promoting your broadcasts, engaging with viewers and repurposing your content on other channels.

    In this article you'll discover how to build a Periscope audience for your business.

    #1: Cross-Promote Broadcasts

    While content is ultimately king, think about how you can attract enough of an audience to Periscope to drive results.

    Continue Reading about How to Build a Periscope Audience for Your Business →

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    Four Alternatives to Like-Gating on Facebook

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    What tactics are you using to grow your Facebook Page?

    Is like-gating a key part of your Facebook marketing?

    Facebook announced they'll ban like-gating in November. An end to like-gating doesn't have to be the end of the world--or your Facebook marketing.

    In this article I'll share four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook.

    #1: Breach the News Feed With Paid Advertising

    It's a fact that the experience your customers have on Facebook isn't

    Continue Reading about Four Alternatives to Like-Gating on Facebook →

    5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

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    Are you using Instagram for business?

    Do you want to know what works?

    You can maximize your chances of Instagram success by watching what's working for others.

    In this article I'll show you five examples of businesses growing their Instagram followers.

    #1: Invite Engagement

    Starbucks definitely doesn't have a growth problem. They're one of the largest retail chains in the world and they have an internationally recognizable brand.

    However, the Starbucks brand was built on the ethos of the small local

    Continue Reading about 5 Marketing Lessons From the Fastest-Growing Businesses on Instagram →

    5 Ways to Grow Your Email List With Social Media

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    Do you want more email subscribers?

    Are you looking for ways to move social media fans and followers to your email list?

    In this article, I'll show you 5 ways to use social media to build your email list.

    Why Email?

    At least 91% of consumers check their email every day.

    One of the most heavily used communication channels to date, email marketing is considered the third overall most effective channel for lead generation for marketers in 2013, producing 13% of all leads.

    To grow your email list, there are

    Continue Reading about 5 Ways to Grow Your Email List With Social Media →

    4 Ways to Use Social Media to Generate Leads

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    Do you use social media to generate inbound leads for your business?

    Are you unsure about where and how to focus your efforts to meet your lead generation goals?

    According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.

    If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some

    Continue Reading about 4 Ways to Use Social Media to Generate Leads →

    How to Use Pinterest Analytics: 6 Metrics Worth Measuring

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    Is your business using Pinterest to reach your audience with one-of-a-kind visuals?

    Are you measuring your Pinterest marketing effectively?

    It’s crucial that any business understands whether their time spent on a social network is generating results.

    Why Pinterest Analytics?

    Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.

    The number of followers your account has is important to note, but it’s certainly

    Continue Reading about How to Use Pinterest Analytics: 6 Metrics Worth Measuring →

    3 Ways to Grow an Instagram Community

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    Is your business effectively using Instagram?

    Are you making the most of your community on Instagram?

    Forty percent of top brands have adopted Instagram as part of their marketing strategy.

    Instagram helps give your business a personal touch through visuals, so it's important to bolster your community as best you can for continued growth and interaction from your audience.

    Here are three tips on how to strengthen your community management efforts on Instagram.

    #1: Use Tools to Manage Your

    Continue Reading about 3 Ways to Grow an Instagram Community →

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