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    Author: Brian Honigman

    How to Build a Periscope Audience for Your Business

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    Are you marketing on Periscope?

    Want to reach more people?

    You can develop a following on Periscope by promoting your broadcasts, engaging with viewers and repurposing your content on other channels.

    In this article you'll discover how to build a Periscope audience for your business.
    #1: Cross-Promote Broadcasts
    While content is ultimately king, think about how you can attract enough of an audience to Periscope to drive results.

    Continue Reading about How to Build a Periscope Audience for Your Business →

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    Four Alternatives to Like-Gating on Facebook

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    What tactics are you using to grow your Facebook Page?

    Is like-gating a key part of your Facebook marketing?

    Facebook announced they'll ban like-gating in November. An end to like-gating doesn't have to be the end of the world--or your Facebook marketing.

    In this article I'll share four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook.

    #1: Breach the News Feed With Paid Advertising
    It's a fact that the experience your customers have on Facebook isn't tied to them visiting

    Continue Reading about Four Alternatives to Like-Gating on Facebook →

    5 Marketing Lessons From the Fastest-Growing Businesses on Instagram

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    Are you using Instagram for business?

    Do you want to know what works?

    You can maximize your chances of Instagram success by watching what's working for others.

    In this article I'll show you five examples of businesses growing their Instagram followers.
    #1: Invite Engagement
    Starbucks definitely doesn't have a growth problem. They're one of the largest retail chains in the world and they have an internationally recognizable brand.

    However, the Starbucks brand was built on the ethos of the small local coffee shop. In order to

    Continue Reading about 5 Marketing Lessons From the Fastest-Growing Businesses on Instagram →

    5 Ways to Grow Your Email List With Social Media

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    Do you want more email subscribers?

    Are you looking for ways to move social media fans and followers to your email list?

    In this article, I'll show you 5 ways to use social media to build your email list.
    Why Email?
    At least 91% of consumers check their email every day.

    One of the most heavily used communication channels to date, email marketing is considered the third overall most effective channel for lead generation for marketers in 2013, producing 13% of all leads.

    To grow your email list, there are ways you can make use of

    Continue Reading about 5 Ways to Grow Your Email List With Social Media →

    4 Ways to Use Social Media to Generate Leads

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    Do you use social media to generate inbound leads for your business?

    Are you unsure about where and how to focus your efforts to meet your lead generation goals?

    According to HubSpot’s Inbound Marketing Annual Report, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail or PPC.

    If you’re starting a lead generation campaign, Facebook, Twitter, LinkedIn and Google+ are all excellent places to begin, but knowing how to pull leads from the conversations that happen on these platforms takes some

    Continue Reading about 4 Ways to Use Social Media to Generate Leads →

    How to Use Pinterest Analytics: 6 Metrics Worth Measuring

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    Is your business using Pinterest to reach your audience with one-of-a-kind visuals?

    Are you measuring your Pinterest marketing effectively?

    It’s crucial that any business understands whether their time spent on a social network is generating results.
    Why Pinterest Analytics?
    Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience.

    The number of followers your account has is important to note, but it’s certainly not the

    Continue Reading about How to Use Pinterest Analytics: 6 Metrics Worth Measuring →

    3 Ways to Grow an Instagram Community

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    Is your business effectively using Instagram?

    Are you making the most of your community on Instagram?

    Forty percent of top brands have adopted Instagram as part of their marketing strategy.

    Instagram helps give your business a personal touch through visuals, so it's important to bolster your community as best you can for continued growth and interaction from your audience.

    Here are three tips on how to strengthen your community management efforts on Instagram.
    #1: Use Tools to Manage Your Account
    Instagram's interface, whether on

    Continue Reading about 3 Ways to Grow an Instagram Community →

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    10 Ways to Market Your Business With Foursquare

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    Are you wondering how Foursquare could help your business?

    Are you interested in rewarding your loyal customers?

    To this end, Foursquare is the ideal platform to bridge the gap between your offline and online audience in an affordable and scalable way.
    Why Foursquare?
    As the leading location-based social network, Foursquare offers a plethora of opportunities for businesses both big and small.

    There are many alternatives to using Foursquare, but when it comes to location-focused social apps, Foursquare is the king of location with its

    Continue Reading about 10 Ways to Market Your Business With Foursquare →

    8 Ways to Use 15 Second Videos to Connect With Your Customers

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    Are you using video to connect with your audience?

    Do you think 15 seconds is too short to convey your message?

    Think again.

    The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers.

    Viddy is one such tool.  It's a relatively new social network centered on creating and sharing 15-second video clips.

    Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content

    Continue Reading about 8 Ways to Use 15 Second Videos to Connect With Your Customers →

    8 Ways to Track YouTube Video Performance

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    Are you wondering how to analyze the reach of your YouTube videos?

    YouTube's video statistics and analytics tools help you measure results of your videos.

    Why measure your YouTube marketing efforts using these tools?

    These tools give you the analytical know-how to help create improved branded content to more effectively get your videos:

    Discovered in organic search in both Google and YouTube results
    Watched by the largest and most relevant audience possible
    Shared across social networks, email and embedded on other

    Continue Reading about 8 Ways to Track YouTube Video Performance →

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