Ben Jacobson, Author at Social Media Examiner

social media how toDo you want to advertise to your existing customers?

LinkedIn, Facebook, Pinterest, and Twitter all let you deliver ads to your actual customers.

In this article, you’ll discover how you can use four popular social networks to reach custom audiences with your content.

using social ads with a target custom audience

Discover how to target your customers with social ads.

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social media how toDo you use Twitter to find prospects?

Looking for a better way to organize relevant conversations?

You can use your favorite RSS reader to monitor customized Twitter searches, Twitter lists, and hashtags that relate to your business.

In this article, you’ll discover how to set up RSS feeds to easily monitor and manage a steady flow of Twitter leads.

twitter rss feeds for leads

Discover how to to set up RSS feeds to easily manage Twitter leads.

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social media how toWondering how to use Medium for business?

Want to use Medium to engage with prospects?

Medium’s Letters feature lets you communicate directly with prospects so you can build meaningful relationships with them.

In this article you’ll discover how to use Letters on Medium to nurture leads.

Why Medium Letters?

More than just a place to publish long-form content, Medium is a social network with built-in content distribution benefits. When you connect your Medium account with your Facebook and Twitter profiles, all of your followers and friends who are on Medium automatically become your Medium followers, so you’ll gain an instant audience for your content.

nurture leads with letters feature on medium

Discover how to use Letters on Medium to nurture your leads.

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social media how to

Are you keeping up with the competition on Facebook?

Are you interested in knowing what is and isn’t working for your competitors?

All Facebook marketers are trying to see what content gets the best results.

In this article you’ll see how Facebook Insights’ ‘Pages to Watch’ can help you deliver content that engages your audience.

Why Is the ‘Pages to Watch’ Feature Important?

Facebook started rolling out Pages to Watch about a year ago, but the feature became a meaningful tool for tracking competitors with its second iteration–when it started appearing in page administrators’ Insights dashboards.

The first version only allowed you to see changes in competitors’ number of likes, which is hardly enough intel to sink one’s teeth into. There were other issues too.

Some marketers started receiving alerts from Facebook that a competing page had begun tracking their activity via the Pages to Watch module. That hardly helped build confidence in Facebook as a means of stealth monitoring.

facebook pages to watch section of insights

You can add pages to watch without those pages knowing a thing about it.

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