Your Guide to the Social Media Jungle
Do you want to advertise to your existing customers?
LinkedIn, Facebook, Pinterest, and Twitter all let you deliver ads to your actual customers.
In this article, you'll discover how you can use four popular social networks to reach custom audiences with your content.
Continue Reading about How to Target Your Customers With Social Ads →
Do you use Twitter to find prospects?
Looking for a better way to organize relevant conversations?
You can use your favorite RSS reader to monitor customized Twitter searches, Twitter lists, and hashtags that relate to your business.
In this article, you'll discover how to set up RSS feeds to easily monitor and manage a steady flow of Twitter leads.
Continue Reading about How to Create Twitter RSS Feeds for Better Prospecting →
Wondering how to use Medium for business?
Want to use Medium to engage with prospects?
Medium’s Letters feature lets you communicate directly with prospects so you can build meaningful relationships with them.
In this article you’ll discover how to use Letters on Medium to nurture leads.
Why Medium Letters?
More than just a place to publish long-form content, Medium is a social network with built-in content distribution benefits. When you connect your Medium account with your Facebook and Twitter profiles, all of your followers and
Continue Reading about How to Nurture Leads Using Medium Letters →
Are you keeping up with the competition on Facebook?
Are you interested in knowing what is and isn't working for your competitors?
All Facebook marketers are trying to see what content gets the best results.
In this article you'll see how Facebook Insights' 'Pages to Watch' can help you deliver content that engages your audience.
Why Is the 'Pages to Watch' Feature Important?
Facebook started rolling out Pages to Watch about a year ago, but the feature became a meaningful tool for tracking competitors with its second iteration--when
Continue Reading about How ‘Pages to Watch’ from Facebook Can be a Source of Competitive Insight →
Do you want to learn more about your social media followers?
Have you created social media buyer personas?
You have to know your audience before you can serve them on social media.
In this article I'll show you how to create buyer personas for your social media audience using Google Analytics.
Why Buyer Personas?
A buyer persona goes beyond the definition of your target audience. You use them to create fictional identities that represent people within your target audience who share similarities.
Continue Reading about How to Create Buyer Personas With Google Analytics →
