Author: Anna Sonnenberg

11 LinkedIn Page Post Ideas for Businesses

March 22, 2022

Do you want to use LinkedIn to grow your business? Need help figuring out what to post on your company page?

In this article, you'll discover 11 ideas for organic business posts on LinkedIn and get tips for publishing content that gets results.

3 Considerations for Creating Successful Content on LinkedIn

Before you jump into drafting LinkedIn posts, it's a good idea to create a framework for your content. First, decide on the categories you need to cover so you can make sure you're posting about each at regular intervals. For

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How to Use Instagram Hashtags in 2022: A Guide for Marketers

March 21, 2022

Are you taking advantage of hashtags on Instagram? Wondering how to track your hashtag performance?

In this article, you'll learn how to use hashtags on Instagram including researching and tracking.

4 Reasons for Marketers to Use Hashtags on Instagram

Let’s begin with the basics. A hashtag is a word or phrase preceded by the “#” symbol. On social media networks like Instagram, hashtags are hyperlinked. When users click or tap them, Instagram opens the related hashtag page.

But if you’re not exactly new to Instagram marketing, then

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How to Convert Instagram Story Highlights to Reels

March 16, 2022

Do you want to get more mileage out of your Instagram content? Wondering how to easily repurpose your best stories?

In this article, you'll get a step-by-step guide for converting Instagram story highlights to reels.

Why You Should Convert Story Highlights to Reels

Unsure whether it makes sense to turn your brand's story highlights into reels? Here are three reasons to start using this new feature.

Leverage Instagram's Focus on Reels

At the end of 2021, Head of Instagram Adam Mosseri tweeted that the platform planned to

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How to Accurately Track Your Facebook Ad Metrics in 2022

March 15, 2022

Do your Facebook ads seem to be underperforming? Wondering how to reliably track and analyze campaign performance?

In this article, you'll discover 11 steps to setting up an accurate reporting system for your Facebook advertising in 2022, despite privacy restrictions.

Why Accurate Reporting for Facebook Ads Is More Difficult

As most advertisers know, the release of the iOS 14 user privacy updates in 2021 made it more difficult to track user behavior on iOS devices and has a significant impact on ad platforms like Facebook. Now Google

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Improving Instagram Engagement: Research Reveals What Works

March 14, 2022

Do you want more likes on Instagram? Looking for new ideas to improve your engagement?

In this article, you'll learn about a new data-backed approach for creating visuals that drive better Instagram engagement.

What Makes an Instagram Image Visually Appealing?

For experienced social media marketers, the visual appeal of an image can seem secondary to all of the algorithmic aspects that impact Instagram post performance. It's tempting to think that a stunning image isn't enough to drive engagement. After all, countless factors affect

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11 LinkedIn Page Post Ideas for Businesses

Social Media Marketing