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  • Author: Andy Crestodina

    Five Google Analytics Shortcuts to Speed Your Analysis

    by Andy Crestodina / January 5, 2015

    Are you spending too much time fiddling within Google Analytics?

    Do you want to streamline your analysis experience?

    Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn't have to.

    In this article I'll share five Google Analytics shortcuts for setting up basic analytics, finding the most relevant reports and checking those reports regularly.

    Continue Reading about Five Google Analytics Shortcuts to Speed Your Analysis →

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    How to Create Written Content that Generates Leads

    by Andy Crestodina / January 7, 2014

    Do you need more leads?

    Are you looking for creative ways to use your blog content to improve your conversion process?

    In this article, you'll discover how to identify and patch the weaker part of your funnel by writing the right type of content.
    How Content Drives Leads
    Written content works in many ways.

    Some writing pulls your audience toward you, building awareness.

    Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion

    Continue Reading about How to Create Written Content that Generates Leads →

    How to Drive More Traffic to Your Blog Posts From Social Networks

    by Andy Crestodina / August 22, 2013

    Do you want people to click on your blog posts when others share them on Facebook, LinkedIn and Google+?

    Is your blog optimized for the best visual display when people share your content?

    Are your posts are accompanied by a nice picture with an accurate description so they stand out in social media streams?
    Why Does This Matter?
    When a link to your post is accompanied by an image and description, it's more likely that people will click on that link to read the content behind it and share it.

    There's an element that lets you control

    Continue Reading about How to Drive More Traffic to Your Blog Posts From Social Networks →

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    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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