Author: Andrea Vahl

Have you started using Facebook hashtags for your business?

Are you wondering how to best use a Facebook hashtag?

In this article, I'll reveal four important benefits of using hashtags on Facebook.

I'll also explore important considerations when putting together your hashtag strategy.
Why Facebook Hashtags?
As you've undoubtedly seen, hashtags are now clickable and useable on Facebook.

Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.

When you click on the link, you'll see a

Continue Reading about 4 Ways Marketers Can Use Facebook Hashtags →

Do you have a Facebook marketing strategy?

Is your Facebook marketing working?

If you don’t have a strategy with goals in place for your Facebook Page, you won’t know if you are getting a return on your social media efforts!

Your Facebook marketing strategy shouldn’t live in a vacuum—it needs to be integrated with your overall marketing plan.
What You Need to Get Started
Before you start marketing on Facebook, you should have these things in place:

A good website: Your website is the hub of your business and should look

Continue Reading about 4 Easy Steps to Implement a Facebook Marketing Strategy →

Would you like to have a thriving Facebook community?

Are you looking for tips to improve your community?

In this article I’ll share 9 tips to improve your Facebook community.
#1: Know Your Voice
Branding is important on social media. Your company should have a “voice” that matches your brand and your company philosophy.

Are you more serious or do you add a little bit of snark in your posts? Do you stick mostly to business or can you be off the wall? Do you like to stir things up or do you remain neutral?

If you are a one-person

Continue Reading about 9 Ways to Become a Better Facebook Community Manager →

Have you decided that it’s time to create a Facebook Page for your business?

Wondering exactly how to get your Page started the right way?

Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today.

To set up your Facebook Page, just follow these steps:
#1: Log into Facebook
If you do not have a personal profile set up on Facebook, do that first at

Continue Reading about How to Set Up a Facebook Page for Business →