Author: Andrea Vahl

7 New Facebook Changes Impacting Businesses

March 5, 2012

Facebook pages are changing. And that means your business strategy will need to change.

In fact, Facebook has made many new changes that will impact anyone with a Facebook page.

These changes emerged from Facebook's fMC 2012 Conference.

The overall message was that Facebook is looking at pages as a "mission control" point (which is where the MC comes from in the conference title).

Here is an overview of the changes and how brands can take advantage of some of the new features.

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4 Ways to Increase Your Facebook Page Visibility

February 7, 2012

Have you noticed less interaction on your Facebook page in the last few months?

Getting your updates to appear in the coveted news feed is more challenging than ever.

I don't have answers as to how the elusive Facebook algorithm works.

What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility.

UPDATE: Be sure to check out the new Facebook Pages for more up-to-date information. Facebook rolled out the new Timeline design to Business Pages after this

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4 Ways the New Facebook Insights Can Grow Your Fans

January 10, 2012

Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.

You know it's important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.
Locating Facebook Insights
First things first—where do you find these metrics? They are accessed on the left sidebar underneath your profile picture by clicking on the Insights link.

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Top 10 Facebook Apps for Fan Engagement and Building Community

December 13, 2011

Are you looking for ways to better engage Facebook fans and build your community?

These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community.

They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out.

By the way, check out Top Ten Facebook Apps for Building Custom Tabs & Pages. If you are looking for a more comprehensive list, check out the one by Mari Smith: Top 75 Apps for

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How to Find and Add Facebook Apps to Your Facebook Page

November 22, 2011

Are you wondering how to add all those cool links below the avatar of your Facebook page? Those links appear when you install an application (or app) on your Facebook page.

If you want to spruce up your page, there's an app for that.

For example, Facebook apps can automatically showcase your YouTube channel, but they can also do much more.

You may have seen the post Top 10 Facebook Apps for Building Custom Pages and Tabs, but let's take a step back and talk about what apps are, where you find them and how you install them on your page.

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7 New Facebook Changes Impacting Businesses

Social Media Marketing