Author: Amanda Robinson

Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know

by Amanda Robinson / July 8, 2019

Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns?

In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns.

What Is Facebook ThruPlay Ad Optimization?
In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is

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Facebook Ad Relevance Score Updates: What Marketers Need to Know

by Amanda Robinson / May 20, 2019

Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns.

What Changed With Facebook Ad Relevance Metrics?
Facebook's relevance score is an assessment based on how well your ad is resonating with the audience you're serving it to. Each ad is rated on a scale of 1–10, with 1 being not very relevant and 10 being very relevant to your audience. Ads receive

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