Social Media Marketing | Social Media Examiner

Your Guide to the Social Media Jungle

  • Search
    • Don't Miss ThisSale Ends Dec. 17thCLICK TO LEARN MORE

    Author: Amanda Robinson

    Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know

    by /

    Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns?

    In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns.

    What Is Facebook ThruPlay Ad Optimization?
    In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is

    Continue Reading about Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Facebook Ad Relevance Score Updates: What Marketers Need to Know

    by /

    Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

    In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns.

    What Changed With Facebook Ad Relevance Metrics?
    Facebook's relevance score is an assessment based on how well your ad is resonating with the audience you're serving it to. Each ad is rated on a scale of 1–10, with 1 being not very relevant and 10 being very relevant to your audience. Ads receive

    Continue Reading about Facebook Ad Relevance Score Updates: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: