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    Author: Amanda Robinson

    Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know

    Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns?

    In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns.

    What Is Facebook ThruPlay Ad Optimization?
    In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is

    Continue Reading about Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know →

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    Facebook Ad Relevance Score Updates: What Marketers Need to Know

    Have you noticed a change in Facebook ad relevance scores? Wondering what the three new Facebook ad relevance diagnostics tell you?

    In this article, you’ll learn how to use Facebook ad relevance diagnostics to improve your advertising campaigns.

    What Changed With Facebook Ad Relevance Metrics?
    Facebook's relevance score is an assessment based on how well your ad is resonating with the audience you're serving it to. Each ad is rated on a scale of 1–10, with 1 being not very relevant and 10 being very relevant to your audience. Ads receive

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    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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