Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns?
In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns.
What Is Facebook ThruPlay Ad Optimization?
In September 2018, Facebook introduced ThruPlay ad optimization for video views campaigns. Facebook counts a ThruPlay when your video ad is watched to completion, or for at least 15 seconds (if your video is