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    Today's Guide to the Marketing Jungle from Social Media Examiner…

    In today’s edition:

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    Social Media Marketing World

    5 Tips for Building a Community Management Strategy

    #1: Metrics—What are your objectives as a new community manager?

    • Customer service metrics: Reduce the number of customer service support calls by monitoring common questions on Twitter and writing posts for an internal customer wiki.
    • Sales metrics: Generate leads through inbound marketing tactics: blog posts, eBooks and webinars.
    • Engagement …

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    6 Ways to Convert Social Media Traffic Into Leads

    Some background

    #1: Offer an email blog subscription

    #2: Add a Welcome pop-up for new visitors to drive email subscribers

    #3: Include RELEVANT calls to action on your blog posts

    #4: Keep it light and easy

    #5: Be your own advertiser

    #6: Optimize your offers with landing pages

    • Keep …

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    4 Free Tools to Help You Socially Monitor Your Brand

    Getting Started: How do people talk about you?

    Monitoring Tools

    #1: Google Email Alert System

    #2: SocialMention

    #3: TweetDeck

    #4: Technorati

    Continue Reading →

    How to Track Tweets, Facebook Likes and More with Google Analytics

    Google Analytics Social Interaction Tracking

    What is currently supported by Google's Social Tracking

    • Facebook Like, Unlike, Send
    • Twitter (only via the “official” Tweet button, not Tweetmeme or other third-party buttons)
    • Google+

    Google's New Google Analytics Interface and Tracking Code

    How to Get Your Updated Analytics Code

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