Social Media Examiner

Your Guide to the Marketing Jungle

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    Today's Guide to the Marketing Jungle from Social Media Examiner…

    In today’s edition:

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    3 Steps to Ethical Social Media Marketing

    What's The Problem

    The Solution

  • It's vital for marketers to ask the online influentials they've pitched to disclose when they've received product samples or any other incentive.
  • It's also vital for marketers to disclose their relationship with people they've targeted to spark word of mouth online.
  • Honesty of the relationship …

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    Facebook Integration is the Future (a Jesse Stay Interview)

    • Facebook Connect enables you to embed simple html right on your own website.
    • One example of good use of Facebook Connect is the Huffington Post where you can log in with Facebook Connect to see what your friends are doing there.
    • Another example with Facebook Connect is Digg. When …

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    4 Ways to Measure Social Media and Its Impact on Your Brand

    Defining Terms

    #1:  Measuring Social Media Exposure

    • Twitter: Look at your number of followers and the number of followers for those who retweeted your message to determine the monthly potential reach. You should track these separately and then compare the month-over-month growth rate of each of these metrics so …

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    How to Create a Custom Twitter Background Design

    Creating Your Twitter Background

    Using Free Twitter Backgrounds

    Investing in a Custom Twitter Background

    • It’s an image and won’t have any active links. This means you should try to use easy-to-remember links and not clutter this space with too much information.
    • The visible area on either side of your …

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