In this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.
David explains why you need to become a social business before you can become a social brand. You’ll also find out where to start your social business planning and what to expect in the future.
Be sure to check out the takeaways below after you watch the video.
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Here are some of the things you’ll learn in this video:
- How to prepare your business for social media
- Why you should start with small projects on social media
- Why social media ROI is an excuse for inaction
- How to identify more economic metrics other than sales
- What success is for businesses on social media
- Why the ability to create a social experience is critical
Connect with David on his blog Logic + Emotion, on Twitter @armano and check out Edelman Digital.
What are your thoughts on social business? Please leave your comments below.
Curious about NFTs, DAOs, and Web3?

Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.