by 
In this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.
David explains why you need to become a social business before you can become a social brand. You’ll also find out where to start your social business planning and what to expect in the future.
Be sure to check out the takeaways below after you watch the video.
Get Video Marketing Training—Online!
The Video Marketing Summit is ideal for any marketer who wants to increase their visibility, influence, and sales with video. Twelve of the world’s top video marketing experts will show you how to do this on Instagram, Facebook, YouTube, and LinkedIn. The Video Marketing Summit is a live online training event from your friends at Social Media Examiner.
CLICK HERE TO LEARN MOREHere are some of the things you’ll learn in this video:
- How to prepare your business for social media
- Why you should start with small projects on social media
- Why social media ROI is an excuse for inaction
- How to identify more economic metrics other than sales
- What success is for businesses on social media
- Why the ability to create a social experience is critical
Connect with David on his blog Logic + Emotion, on Twitter @armano and check out Edelman Digital.
What are your thoughts on social business? Please leave your comments below.
