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  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    The Best Ways to Make Your Brand Social

    by Michael Stelzner / December 24, 2010

    social media expert interviewIn this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.

    David explains why you need to become a social business before you can become a social brand. You'll also find out where to start your social business planning and what to expect in the future.

    Be sure to check out the takeaways below after you watch the video.

    Attention Agency Owners, Brand Marketers, and Consultants

    Marketing Agency Show

    Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.

    Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.

    Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.

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    Here are some of the things you'll learn in this video:

    • How to prepare your business for social media
    • Why you should start with small projects on social media
    • Why social media ROI is an excuse for inaction
    • How to identify more economic metrics other than sales
    • What success is for businesses on social media
    • Why the ability to create a social experience is critical

    Connect with David on his blog Logic + Emotion, on Twitter @armano and check out Edelman Digital.

    What are your thoughts on social business? Please leave your comments below.

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    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing Society. He's host of the Social Media Marketing Podcast, the Web3 Business Podcast, and he's founder of the Social Media Marketing Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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