by Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these.
In today’s edition:
-
Document and turn your SOPs into repeatable AI workflows
-
More recommendations for your product from AI
-
🗞️ Industry news from Anthropic, ChatGPT, and more
How to Use AI to Write Your SOPs for You
Every marketer has processes they follow but never write down. If the way you name campaigns, format UTM links, or set up email sequences is all in your head, your work can be inconsistent, hard to hand off, and easy to forget.
AI can fix that in one conversation. Pick any process you do repeatedly — UTM tagging is a great first test — and paste a few real examples into ChatGPT, Claude, or Gemini. Then use this prompt:
Here are several examples of how I set up [process]. Study the patterns — naming conventions, formatting, what stays the same, and what changes. Then write me a step-by-step SOP I can follow every time and hand to a teammate.
AI will pull the rules out of your examples, catch inconsistencies you didn’t notice, and hand you a clean, written SOP in minutes. Review it, tweak anything it got wrong, and save it. You just documented a process that’s been living in your head — without starting from a blank page.
Here’s the bonus: once you have a written SOP, you can hand it right back to AI and ask it to do the task for you. That UTM tagging SOP? Paste it into your next chat along with a list of links, and AI will tag them all following your rules. The SOP becomes both the documentation and the instruction set.
Ready to stop doing the work AI can handle? Full presentations are available instantly when you join the AI Business Society.
Go From Using AI to Leading It
Most teams already use AI. Far fewer have someone who knows which workflows are worth building. That’s a gap you can fill.
AI Business World gives you two days to become that person: 20 hands-on sessions taught by practitioners who show you exactly how to build these workflows yourself. Nobody sells from the stage.
How to Get Recommended by AI: A Practical Framework for Small Businesses
More of your potential customers are asking AI for recommendations instead of searching Google. Vivienne Wagner, an AI marketing strategist and owner of Houndstooth Media Group, explains why AI now acts less like a search engine and more like a matchmaker, and what your business needs to do to be the one it recommends.
Why AI Has Become the New Matchmaker
Discover why AI tools that get to know your customers over time can connect them with businesses they would never find through a Google search, and the one quality that determines whether your business makes the cut.
Is SEO Still Worth Your Time?
Find out why the flood of new acronyms hasn’t changed the fundamentals and the simple questions at the core of getting found by both Google and AI.
Let AI Interview You to Sharpen Your Positioning
Learn how to use AI to uncover what your business stands for and why confusing a service requirement with your ideal customer’s real pain point could keep you off AI’s radar.
Close the Gaps Between Who You Say You Are and What AI Sees
Discover a simple prompt that reveals where your website and social channels are telling an outdated story, plus the credibility signals that help AI trust your expertise.
Turn Every Review Into a Signal for AI
Find out why your Google Business Profile has become one of the first places AI looks and the formula for responding to reviews, even negative ones, that tells AI more about what you do.
Want to Learn More?
-
Watch on YouTube
-
Listen on Apple Podcasts | Spotify | Amazon Music
-
Read the show notes on Social Media Examiner
Tools Change. Your Systems Shouldn’t.
AI marketing advisor Nicole Leffer was mid-demo when Claude went down. Instead of waiting, she opened the same file in ChatGPT — and it picked up exactly where she left off.
That’s not luck. It’s a portable system. This free interactive guide, Build AI Workflows You Can Take Anywhere, shows you how to build AI workflows that run on any platform. It includes a checklist to make your setup transferable this week.
Anthropic Introduces Claude Duet, a Proactive AI Assistant for Connected Workflows: Anthropic has unveiled Claude Duet, a research-preview AI assistant designed to manage ongoing tasks across connected applications through text or voice instructions. Powered by Claude Opus 5.5, the assistant can prepare daily briefings, coordinate workflows, research information, and create editable business documents while operating independently in a cloud environment. Integrations with productivity, business, and payment services enable users to delegate administrative and operational work, with approval required for sensitive actions. Claude Duet is initially available by invitation to U.S. Pro and Max subscribers, with broader availability planned for the future. Anthropic
OpenAI Expands ChatGPT Ads Across Latin America and Global Markets: OpenAI is broadening the international availability of ChatGPT Ads, introducing advertising access in 14 additional Latin American countries and expanding into more markets across Europe, the Middle East, Africa, and Asia. The rollout builds on earlier launches in Mexico and Brazil and gives businesses in newly supported countries additional ways to reach audiences through ChatGPT. Advertisers can manage campaigns through participating technology partners or OpenAI’s self-service advertising platform. OpenAI
OpenAI Partners With Google Cloud to Bring Frontier Models and Codex to Enterprises: OpenAI and Google Cloud have announced a partnership to make OpenAI’s advanced AI models and Codex capabilities available through Google Cloud’s Model Garden. The integration will allow enterprises to incorporate OpenAI technology into existing development environments while using Google Cloud’s infrastructure, security controls, and data governance features. Customers will be able to purchase models through Google Cloud Marketplace, including using existing cloud spending commitments, while upcoming integrations with Google Antigravity and Gemini Agent will provide additional flexibility for AI-powered workflows. General availability is expected in the coming weeks. OpenAI
