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  • Social Media Marketing WorldImprove your strategy & find your next big marketing ideasGET THE RECORDINGS

    2026 Social Media Marketing Industry Report

    by Michael Stelzner / May 18, 2026

    Wonder which platforms marketers will be focusing on this year? Want to know how content mixes will change?

    Find out what professional marketers plan to do with their paid and organic activities, video marketing, content mixes, and AI over the next year in the 18th annual Social Media Marketing Industry Report.

    social-media-marketing-industry-report-2026

    How Are Marketers Using Social Media?

    cover-2026-social-media-marketing-industry-report

    Inside this detailed 44-page report, Social Media Examiner uncovers:

    ✅ Which platforms B2C and B2B marketers regard as most important.

    ✅ How marketers will change their video marketing activities.

    ✅ Where marketers plan on running ads.

    ✅ Which platforms deliver the best sales results.

    ✅ Which platform marketers want to learn more about.

    These business-building insights about the world of social media aren't found anywhere else. They will help you identify new opportunities, overcome emerging challenges, and refine your strategy so you stay one step ahead of the changes coming our way.

    Want a Sneak Peek?

    Here is some of the unique data contained within the 44 pages and 50+ charts:

    🔥 56% of marketers plan on increasing their Instagram organic activities. Find out which platform they'll use more. 

    🔥 49% of marketers say video is the single most important content type. Discover where 70% of marketers plan to increase their use of video. 

    🔥 62% of marketers now use generative AI tools daily. Learn how they're using it. 

    That’s just a sample. Get your copy now to unlock the full report and gain the insights you need to strengthen your business strategy for the year ahead.

    Download Now—Until May 26

    Tags: Social Media Research

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World—the industry's largest conference. He's also the founder of the AI Business Society and the AI Business World conference. Michael hosts the Social Media Marketing Podcast and the AI Explored podcast, and is the author of the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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