• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Marketing Jungle

  • 🔥 Free Newsletter
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • AI Explored Podcast
    • Social Media Marketing Talk Show
    • Our YouTube Channel
  • 🌟 AI Society
  • 🗓️ Marketing Conference
  • 👋 About Us
    • Marketing Events
  • Search
  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    7 Ways Posterous Improves Your Social Media Presence

    by Cindy King / December 21, 2009

    Posterous is a social media platform where it's very easy to post just about anything—photos, videos and words.  You can set up your account and publish content simply by sending an email. Yes it's that simple!

    Posterous is known as the most “social” networking place of social media. It's also the ideal solution for sharing content that's too long for a tweet and too short for a blog post.

    There are many different reasons and motivations to create a free Posterous account. Let’s have a look at the 7 most common reasons for businesses to use Posterous.

    #1: Can Replace Your Blog

    When a regular blog is not for you, Posterous can give you similar advantages to a regular blog without the work of setting up a blog and maintaining it.  All you have to do is send in your content by email.  It’s that simple.  This is why Posterous is great for lifestreaming.

    This can be a good starting point for businesses hesitating to create their own blog. Posterous can provide a place to learn more about social media and develop the right content strategies.

    #2: Fills a Gap Between Blogging and Microblogging

    Posterous is an easy way to publish more content to reach different audiences. Steve Rubel says, “I still see a big space in between blogs and Twitter that allows you to have a hub and spoke strategy and post in multiple formats.”

    And as Ted Villa says, “Posterous is clean and nimble, simple to use and a great tool in any organization’s social media toolkit. It’s a great way to extend a client’s footprint online and increase links to their site as well as their social media sites.”

    This can fill a gap in your presence on social media.

    #3: Can Improve Your Visibility

    Posterous can help you improve your visibility in search results in two ways.

    First, you have more updates for search engines to find. If you like to share photos and videos online, Posterous makes it very easy to do this (see reason #7 below for more details). And with photo and video publishing made this easy, you end up sharing more content to increase your online search results.

    Second, you can publish your Posterous content on your own website. Unlike other social media platforms, you can set up your Posterous account on your own URL.  This means you can set up your Posterous account on:

    • Your own domain name separate from your company website
    • Or even use a sub-domain of your current website or blog

    This is something important to keep in mind as the social media landscape changes over time.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    #4: Gives You Another Voice on Social Media

    Many business professionals also use Posterous to post content that would be off topic on their main website or blog and engage with a different audience online.

    Posterous provides an easy venue to share different “social” content. A separate platform makes it easy to create an additional point of connection with your audience, with a different style, to engage different mindsets.  As Debbie Weil says, “There are distinct differences in how you talk or write for the different platforms.  Simply put, you write in a different ‘voice’ and, generally, talk about different topics.”

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    This makes it easy to reach out to different audiences.

    #5: Makes it Easy for Groups to Publish Content

    Posterous allows you to set up group accounts too.  This means you can set up:

    • Posterous pages for individual team members
    • Collaborative Posterous pages for different company employees to post on the same page
    • Collaborative Posterous pages to bring people outside your company to collaborate on one Posterous page

    Here’s one example of how Posterous brings social networking to a higher level: ClickIdeas

    #6: Helps You to Segment Content for Different Audiences

    You can use your Posterous account to create different points of contact with your audience.  Pat Kitano says, “I originally intended this slideshow (How to create a blog without “writing” one) for local businesspeople who wanted a blog for marketing purposes, but didn’t have the inclination to start a blog due to writing and time commitments. After posting the slideshow, I received feedback that Posterous was a great method to create new ‘blogs’ on a variety of topics and interests that were parallel to the principal blog. One mentioned how fast Posterous blogs were indexed by Google.”

    This makes it easy to test different market segments outside of your main blog or website.

    #7: Is the Easiest Option to Share Photos

    Posterous is simply the easiest social media platform to share photos and videos.  All you have to do is email your photo or video to Posterous and it does everything else. This means you can publish your favorite photos and videos from any location where you have access to your email, even from your mobile phone.

    This is why many users choose to post all of their photos and videos to Posterous and set it up to feed their Facebook, Twitter and other social media profiles.

    Bonus: Makes You Easy To Connect With

    Sometimes a personal touch helps you to create a stronger connection with your audience on social media.  This is why some business professionals use Posterous as a place to provide a unique glimpse into their personal lives.

    Jason Falls does a good job at providing both personal and business insights on his Posterous page: Falls, Off the Rocker. He links to these Posterous posts from his Twitter account and invites his Twitter followers to get to know him better.

    Jason Falls on Posterous

    A Step Toward Creating Social Connections

    Creating a social presence and adapting to different social media platforms are not easy for many businesses.  Posterous provides a way for businesses to make a social connection between their own website and other social media platforms as they learn more about incorporating social media into their current marketing tactics.

    Ready to Give Posterous a Try?  Here's some good resources to check out:

    • Read Mashable’s Posterous Guide.
    • Have a look at Guy Kawasaki’s Twelve Tips and Tricks.
    • And remember to subscribe to Social Media Examiner.  There’s more to come on Posterous and other social media platforms.

    Now It’s Your Turn

    • What are you interested in getting out of Posterous?
    • Do you already have a Posterous page?
    • How is Posterous helping your social media marketing?

    Share the link to your Posterous page below and tell us what your experience has been so far in the Comments section below.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    About the authorCindy King

    Cindy King is the director of editorial for Social Media Examiner. She spent 25 years abroad in international business development and then built her own international business using social business networking.
    Other posts by Cindy King »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (43 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    AI

    Next Frontier Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report:

    Footer

    Your Guide to the Marketing Jungle
    Copyright © 2025 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our social media marketing industry report
    • Our generative AI marketing industry report
    • Sponsorship opportunities
    • RSS