7 Essential Design Elements for Great Business Blogs

When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

A well-designed business blog:

1. Uses visual interest to make posts easy to read
2. Brands your business in a consistent way
3. Places useful information in places where it is easy to find
4. Isn't cluttered with things that aren't helping you promote your business
5. Makes it easy for readers to do what you want them to do

Good blog design is practical

While there are many elements that go into designing a blog that grabs attention and engages readers, here are seven elements that must be integrated at the outset. You can develop the visual look and feel over time, but start here to begin building relationships, trust and credibility:

1. Graphic header with name of blog, tag line and author name
2. Email subscribe form
3. About page with photo
4. Use a variety of media: text, video, audio
5. Plenty of white space to make it easy to read
6. Links to share your content
7. Links for readers to connect on your social networking sites

To illustrate each of these points, I've made a short video showing blogs that incorporate these elements.

Want to Unlock AI Marketing Breakthroughs?

If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—from your friends at Social Media Examiner.

The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

I'M READY TO BECOME AN AI-POWERED MARKETER

If you would like to study these blogs in more depth, here are the links:

• ChrisG.com
• Mari Smith's blog
• Nuts About Southwest
• Build a Better Blog
• Altitude Branding
• Comcast Voices
• The Social Media Marketing Blog
• Wine Library TV
• Social Media Marketing Strategies
• The Social Media Handyman
• Copyblogger
• JimKukral.com
• Street Smarts Marketing

What are the essential design elements you think belong in a business blog? Please share your ideas in the comments and link to blogs that illustrate best practices.

Curious About How to Use AI?

Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

I WANT TO LEARN MORE ABOUT AI