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    5 Tips for Creating Video and Audio Content With Your iPhone

    by Tom Martin / November 2, 2011

    social media how toIf you could create and manage an entire video blog using nothing other than an iPhone, would you?

    If you're interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.

    Multimedia Content With an iPhone?

    This is what I've been doing with my TalkingWithTom project this year. I've been interviewing digital thought leaders and then sharing those video interviews once a week.

    And I'm creating the ENTIRE BLOG using just an iPhone.

    The best part of the deal is I've learned a lot about what an iPhone can and cannot do. Along the way, my iPhone has become one of my favorite blog content creation tools.

    In fact, I'm now using it in ways I had never envisioned when I purchased it last year.

    In this article I'll share 5 tips and tricks that will help you use your iPhone for capturing audio, photographs and video.

    iphone
    The new iPhone4 has all-new 8MP camera and optics.

    Audio—Your Secret Blogging Weapon

    Since inception, the iPhone has come with a fine audio recording tool resident on the phone. Sure, there are lots of additional audio apps, but for a blogger's needs, the basic Apple Voice Memo app works just fine.

    The problem though is with the microphone. It's just not that good. So my first two tips are about getting better sound.

    #1: Small Directional iPhone Microphone

    To ensure optimum audio, you need an external mic. For basic audio interviews where your intention is to use the entire iPhone like a microphone and point it at your interviewee while he or she speaks, pick up Brando Mini Directional mic.

    This little gem is small, lightweight and perfect for conducting one-on-one interviews at conferences and meet-ups.

    mini iphone microphone
    With this, you just pop it in, point it in the direction you want to record and go!

    You'll like this mic because it is small enough to comfortably carry in your pocket and then just snap it into to the headphone jack when you're ready to record. Then just point the mic in the direction of your subject and start recording.

    What you'll get is audio that is much better in terms of volume and clarity. BUT—what I find is that it amps up ALL of the audio. So, while it is directional, you still need a pretty quiet place to record.

    #2: Professional Microphone Adapter

    If you want to the ability to record higher-quality audio in spaces that generate more noise (conferences/restaurants), you'll need a professional-grade microphone. The problem is, the iPhone can't accept regular microphones that use the standard 3.5mm jack.

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    To solve the iPhone's microphone incompatibility problem, you'll need to buy a KV Connection iPhone Microphone Adapter. It will run you about $20. With it, you can attach any microphone (that has a 3.5mm plug) to the iPhone—this includes wireless lavaliere microphones like the one I use for all of my stuff.

    iphone microphone adapter
    KV connection cable allows you to connect a standard microphone with a 3.5mm connector to the iPhone.

    Photographs: Moving Beyond Instagram

    Easily the biggest advancement in the iPhone4 was the camera. With the iPhone4, you can actually shoot pretty decent photographs and HD video. But if you really want to kick it up a notch you need a few extra toys.

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    #3: External iPhone Lenses

    lenses
    External camera lenses for iPhone can transform your standard phone photos into wide, up-close, super-zoomed and wonderfully warped wonders.

    Invest in a few iPhone external lenses. I carry this set with me all the time. It contains fish-eye, macro, telephoto and wide-angle lenses.

    With these lenses, you can create iPhone pics that don't look like iPhone pics.

    For instance, the wide-angle lens will easily add a few feet of image left and right, creating more of a 16:9 ratio vs. the more standard 4:3 ratio. This can be especially good if you're shooting outdoor scenes, like for a travel blog or video, and you want a more cinematic effect.

    The macro lens is great to shoot really small stuff up close or to create that “blown out background” effect.

    And if you want to create some really off-the-charts–looking photos and videos, attach the fish-eye lens and get some cool effects.

    But lenses can only take you so far.

    #4: Photo Retouching Apps

    My go-to app for on-phone retouching is Photogene. The app lets you crop, alter colors, reduce the “noise” in a photo and basically take a normal shot and make it look pretty darn cool.

    So if you're running a food, travel or hotel blog, where pictures really are worth a thousand words, you might want to consider exploring the entire list of photo retouching apps in the app store.

    photogene
    Picture shot using iPhone4, retouched/resized using Photogene.

    Video: Are you the next Spielberg?

    Probably my favorite use of the iPhone (at least for blog content creation) is the video capabilities of the phone. While Apple's built-in video recording tool will give you basic trimming capabilities, you'll have to spend a few bucks to bring the world of video editing to your phone.

    For all of my videos, I've used iMovie. It's easy to trim, split and edit clips. You can add a voice-over or soundtrack, even insert title slides (JPEGS) or in my case, sponsor slides, and apply titles and transitions—all on the phone.

    imovie
    With one click, you can make epic movie trailers and create beyond-amazing effects. It's your home video's big break.

    Then you can render and publish directly to YouTube, Vimeo, Facebook, CNNiReport (for which they even offer a video template for titles and such) or just send it to your camera roll to be imported to your computer.

    If you're a big Vimeo user, Vimeo came out with an editing app, but thus far, I've found it a bit buggy.

    #5: Zoom During Video Recording

    Lastly, if you are shooting in a place where you just can't get good lighting, try picking up the Flare app which also gives you the ability to zoom while you record video (can't do that in the iPhone's native video app) as well as apply HDR effects, etc.

    flare
    One of the many features is you can share full-quality videos to Facebook, Twitter, YouTube, Tumblr, Flickr and more.

    Well that's it… 5 simple tricks that will help you turn your iPhone into the multimedia production studio it was meant to be so you can have better blog content.

    What do you think? Do you have any tips for using your iPhone to create better blog content? Leave your comments in the box below.

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    Tags: Social Media Tools, Social Media Video

    About the authorTom Martin

    Tom is 20+ year veteran of the marketing industry and author of The Invisible Sale, who helps companies understand how to leverage social media to Painlessly Prospect for more customers.
    Other posts by Tom Martin »

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