• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ⭐ FREE Web3 Course
  • 🗓️ Our Events
    • Social Media Marketing World (Mar 13-15)
    • Other Industry Events
  • 💡 Society
  • ⚙️ Tools
  • 🎙️ Podcasts
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Web3 Business Podcast
    • Our YouTube Channel
  • 🎯 Partner With Us
    • Podcast Sponsorship
    • Email Sponsorship
      • Email Newsletter
      • Dedicated Email Blast
    • Event Sponsorship
      • Social Media Marketing World
    • Tools Sponsorship
  • 👋 About Us
    • Our Story
    • Articles
      • Web3
      • Instagram Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • TikTok Marketing
      • Expert Interviews
  • Search
  • Social Media Marketing World10th annual. Biggest industry event. Get the recordings!IMPROVE YOUR MARKETING

    4 Little-Known Tools to Curate and Publish Content

    by Ross Simmonds / February 25, 2016

    social media how toIs curated content part of your social media marketing?

    Looking for new ways to collect and share curated content?

    New tools are changing the way marketers compile and deliver handpicked content to their social media audiences.

    In this article you'll discover four unique ways to curate social media content on Medium, Twitter, SlideShare, and your blog.

    publish curated social media content
    Discover four unique ways to publish curated content on social media.

    Listen to this article:

    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    #1: Select Stories on Medium

    Medium is a great platform for marketers because it allows you to distribute content quickly. You can write long-form articles, short pieces and tweets, and upload videos to share with the Medium community. When you publish articles, they're shared with your followers and a network-wide feed where people find content based on tags and the amount of engagement posts receive.

    Medium also offers a content-curation opportunity that many people overlook. You can create your own publication and curate articles from authors around the web.

    swlh medium content curation
    Create a publication and add curated articles.

    To create a publication, go to the Publications page and click New Publication. From there, fill in the details for your publication and design the layout. You can choose the layout style (Grid, Stream, or List) and how many stories to include on the homepage.

    To curate content, search Medium for articles that are aligned with your publication's message. If your publication is about satire, for example, research “satire” and look for relevant posts.

    Once you find an article that you want to republish, scroll to the bottom of the story and click the ellipsis icon. Then select Request Story from the drop-down menu and choose the publication you want to publish it to.

    request story
    Select the Request Story option to send a request email to the author.

    Once you've selected the publication, you'll see a request email to send to the story's author. If the original author decides to let you use the story, they will submit it to your publication. You'll receive an email from the author, and can click through to the story.

    From there, click on Edit at the top of the page then click on the Publish button. Now the story is added to your publication.

    #2: Collect Tweets on Twitter

    Some of the most popular Twitter accounts don't necessarily share their own content. They seek out the best articles, videos, pictures, and stories related to a specific topic and share them with followers.

    To curate content on Twitter, you can share links or curate tweets from others. The first approach is the most popular. You find links to content online and share them as tweets on your account.

    3 Days of World-Class Training—Zero Travel!

    Social Media Marketing World

    Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.

    That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.

    GET YOUR ON-DEMAND TICKET NOW

    The second approach is to use Twitter's Curator platform. With this tool, you type in a few keywords, hashtags, or individual users and Twitter will deliver the most relevant or engaging content in a real-time stream.

    twitter curator tool
    Enter keywords, hashtags, or usernames to filter your Twitter stream.

    Once you've identified content you want to curate, you can publish your curated content directly to Twitter.

    #3: Clip Slides on SlideShare

    SlideShare recently rolled out their Clipping tool, which lets you clip and save the best slides from presentations to view or share later. It's a great way to keep curated content organized by topic so you can deliver only the best insights.

    Tools Resource Guide

    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

    Whether you need help planning content, organizing social posts, or developing your strategy, you’ll find something for every situation.

    FIND YOUR NEXT FAVORITE TOOL

    To get started, sign in to SlideShare and click My Clipboards in the SlideShare navigation bar.

    clip nav
    Click My Clipboards on the navigation bar to access your SlideShare clipboards.

    On the next page, click Create a Clipboard.

    Now enter a name and brief description for your clipboard and choose whether to make it public or private. Your clipboard name should be related to the story you're going to tell with your slide collection.

    share a clipboard
    Fill in a name and description for your new clipboard and decide whether to allow other users to see it.

    Once you've saved your new clipboard, it's time to find slides to add. When you're browsing SlideShare and find a slide that you want to save, hover over the top-right corner of the slide and click Clip slide.

    curated content slide
    Hover over the top-right corner and click Clip Slide to add a slide to your clipboard.

    The slide is then added to your clipboard.

    clip saved to a clipboard
    Curate clips to custom boards as you read through SlideShare decks.

    Once you're satisfied with the content you've curated, you'll want to organize your content to tell the story in a compelling way. Include some of your own slides in the clipboard to achieve some of your objectives. Then share it with your followers on social media.

    If you want to see what a public clipboard looks like, you can check out Michelle Mazur: Presenting Tips & Tricks or Ann Handley: Content Marketing Truths.

    #4: Link Mentions and Blog Content

    From roundups to influencer quotes, content curation through blog posts is a tried and tested approach. The key is to differentiate yourself from the rest of the pack and make the most of those influencer mentions.

    Whether you curate an ultimate resource guide, a series of quotes on a hot news story or a collection of informative posts on a topic that's relevant to your industry, be sure to include the Twitter username of everyone you source content from in your attribution.

    Then paste the URL of your post into Notifier. As Notifier scans your article for mentions of those Twitter usernames, it will create a pre-filled tweet to let each source know you've mentioned them.

    notifier tweets
    Curate clips to custom boards as you read through SlideShare decks.

    As you send each tweet, you effectively publish your curated content to Twitter because it includes a link back to your article.

    Wrapping Up

    Both content creation and curation have a role in content marketing. The number of companies and individuals who've been able to leverage this tactic successfully is growing.

    If you want to build authority in your industry, you can establish yourself as a leader by curating only the best and most unique articles in a specific space. Take advantage of these tools and insights to propel your content curation to the next level.

    What do you think? What tools are you using for content curation? How do you share and publish your curated content? Please share your thoughts and tips in the comments below!

    unique ways to curate and publish content
    Tips on four little-known tools marketers can use to publish curated social media content.

    Get Your FREE Course: Web3 for Beginners

    Web 3 for Beginners

    Curious about Web3, but don't know where to start or who to trust?

    Introducing Web3 for Beginners, a course taught by Michael Stelzner, the founder of Social Media Examiner.

    Learn the basics of Web3 and apply it to your business with this FREE comprehensive course.


    CLICK HERE TO GET FREE ACCESS

    Tags: Social Media Tools

    About the authorRoss Simmonds

    Ross Simmonds is a writer at RossSimmonds.com and the founder of Foundation Marketing, a consultancy that helps B2B companies and startups with their content marketing.
    Other posts by Ross Simmonds Âť

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Web3

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 14th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2023 Social Media ExaminerÂŽ
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • RSS
    • Accessibility