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    Archives for 2022

    Building Decentralized Social Communities

    Are you looking to create a community for your NFT project or DAO, without Discord or social media? Wondering if there's a better way to build a thriving community?

    In this article, you'll learn about the emerging world of decentralized social media and how it can help you or your project.

    Why Businesses Should Pay Attention to Web3

    Web3, at its core, mirrors the development of computers over time. In the 1960s, you had mainframes. Then you had personal computers and desktop computers. Then the internet was added. Then the switch to

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    Social Media Marketing

    Industry Report

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    How Anyone Can Confidently Show Up on Video

    Have you been avoiding making videos for your business? Wondering how to feel more comfortable in front of a camera?

    In this article, you'll discover how to record videos more confidently so you can improve your engagement and sales.

    Video Brings a Human Element to Your Marketing

    You've probably been hearing marketing strategists pushing the importance of adding video to your marketing strategy for a long time. The truth is, a lot of branding and marketing experts have been pushing video for years. As a marketing format, video is

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    How to Start a LinkedIn Newsletter With Your Company Page

    Do you want to connect with more of your LinkedIn company page followers? Looking for new ways to create content and reach your marketing goals on the platform?

    In this article, you'll learn how to start a LinkedIn newsletter for your business, including best practices for promoting your content.

    How Do LinkedIn Newsletters Work?

    A LinkedIn newsletter is a tool that lets you post a series of articles on the social media platform. Like other digital newsletters, the LinkedIn version is designed for a regular publishing

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    Employee Advocacy 101: How to Get Started

    Want to boost your reach and improve perception of your business at the same time? Wondering if your employees can help?

    In this article, you'll discover the unique benefits of employee advocacy and how to start your own social media advocacy program.

    What Is Employee Advocacy?

    Employee advocacy is when your employees talk about your brand publicly. In terms of social media, anytime an employee talks about their experience working with you on LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat, TikTok—or even a niche social

    Continue Reading about Employee Advocacy 101: How to Get Started →

    Instagram Hashtags in 2022: What Marketers Need to Know

    Do you want more people to see your Instagram content? Wondering if hashtags can really help—and what to try instead?

    In this article, you'll learn how and why hashtags for Instagram matter to your strategy and 12 ways to get more reach without them.

    Do Hashtags Increase Views on Instagram?

    In March 2022, Head of Instagram Adam Mosseri addressed this question in an Instagram story. After initially responding, "Not really," he expanded on his answer.

    Over the course of the 15-second story, Mosseri explained that hashtags do help

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    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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