Archives for 2022

Digital Identity: Why It Matters in Web3

September 16, 2022

Wondering how people will interact in a decentralized, transparent world? Do you imagine a future where your business will take advantage of the blockchain?

In this article, you’ll discover why digital identity matters for Web3 and you'll learn how businesses are putting it to use.

This article was co-created by Sandy Carter and Michael Stelzner. For more about Sandy, scroll to Other Notes From This Episode at the end of this article.

How Web3 and Digital Identity Are Changing Business

Businesses of all sizes need to understand

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17 Topics That Result in Rejected Ads on Facebook and Instagram

September 14, 2022

Having trouble getting your Facebook or Instagram ads approved? Could your choice of words be the problem?

In this article, you’ll learn the 17 types of words to avoid when you advertise across Meta platforms and you'll discover what to say instead.

What Happens When Your Facebook Ad Copy Uses Prohibited Words

When you first publish a Facebook ad or an Instagram ad, it immediately goes into Meta’s review queue. In most cases, this is an automated ad review process that’s complete within 24 hours. But occasionally—such as during the

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How to Easily Make YouTube Shorts With Your Longer Videos

September 13, 2022

Want to do more with YouTube Shorts? Looking for an easy way to turn your YouTube videos into shorts?

In this article, you'll discover how to create YouTube shorts using your long-form videos.

3 Reasons Marketers Should Prioritize YouTube Shorts

From TikTok to Instagram, short videos continue to trend across social media channels. But if you’re already using TikTok and Instagram for short-form video and YouTube for long-form video, do you really need to create short-form videos for YouTube, too?

Although YouTube Shorts is the

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How to Create Reels Ads for Facebook and Instagram

September 12, 2022

Want to ride the short-form video wave? Have you tried Reels ads on Facebook or Instagram?

In this article, you’ll discover how to create effective Facebook and Instagram Reels ads, even if you don’t want to create video content!

Why Use the Reels Placement for Advertising on Facebook and Instagram?

In the relatively short time since Reels launched on Instagram (August 2020) and Facebook (September 2021), both platforms have made a significant push to promote this short-form video format. In addition to delivering reels to the feed,

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