Archives for 2020

How to Analyze Instagram Stories: 7 Metrics to Track

August 17, 2020

Want to know if your Instagram Stories content is working? Wondering how to make sense of Instagram Stories Insights?

In this article, you'll discover seven key Instagram story metrics that reveal what content piqued users' interest, where interest may have dropped off, and whether people are taking action and engaging with your stories.

Note: This article assumes you know how to access Instagram Stories Insights for your Instagram business account. Read this article for instructions.

#1: Find Out How Many People Watch Your

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Instagram Live: Creative Hacks to Get Engaged Viewers

August 14, 2020

Do you want more Instagram engagement? Wondering how to grow and engage your Instagram Live audience?

To explore how to get more engaged viewers on Instagram Live, I interview Natasha Samuel on the Social Media Marketing Podcast.

Natasha is an Instagram expert, founder of Sol Studio—an Instagram creative studio—and host of the Shine Online Podcast. Her courses include Shine on Insta Stories, Mastering Instagram, and the IGTV Master Course.

You'll learn how to use Instagram features to attract engaged viewers to your Instagram Live

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How to Manage Your LinkedIn Presence in 10 Minutes a Day

August 11, 2020

Want a better return for the time you spend on LinkedIn? Looking for a LinkedIn engagement plan to follow?

In this article, you'll find a plan for making the most of your time on LinkedIn to stay visible, build your network, nurture contacts, and find new opportunities.

#1: Define Your End Goal for Using LinkedIn
Having a plan before you dive into using any social media platform is the key to effective time management. If you don't know what you're looking to achieve, you're going to waste time and think that it doesn't work when you

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How to Create 4 Facebook Custom Audiences That Convert

August 10, 2020

Want better Facebook ad results? Do your Facebook ads reach the right people at the right point in the customer journey?

In this article, you'll learn how to develop Facebook audiences for cold, warm, and hot prospect targeting and deliver ad creative that reaches hot prospects who abandon their carts mid-purchase.

To learn how to create audiences for the top, middle, and bottom of your marketing funnel, read the article below for an easy-to-follow walkthrough or watch this video:
#1: Create a Properly Sized Facebook Lookalike

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