YouTube Cards: This Week in Social Media

Welcome to our weekly edition of what's hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What's New This Week?

YouTube Introduces Cards: “They can inform your viewers about other videos, merchandise, playlists, websites and more. They look as beautiful as your videos, are available anytime during the video and yes, they finally work on mobile.”

Medium Pushes a Big Update to its App: “Starting today, you can write and publish directly from your iPhone and iPad” with the Medium app.

Facebook Creates an Ad Images Cheat Sheet: “While choosing images for your ad is both art and science, there are some general best practices that can help you along the way.” Facebook created the Ad Images Cheat Sheet to share those tips with its users.

Twitter Improves Speed and Access to Vine for iOS: “Now, when you open Vine, you’ll see that posts show up more quickly, even if you have a slower internet connection or if you’re offline.”

Some up-coming social media news to note:

Facebook Introduces a New Payment Feature: The new payment feature in Facebook Messenger “gives people a more convenient and secure way to send or receive money between friends.”

Facebook Helps Marketers Target People Living Abroad: Facebook introduces a new ad targeting feature that “enables advertisers to reach the 92 million expats on Facebook.”

Other social media news worth following:

Twitter Make It Easier to Report Threats: Twitter has rolled out “a change that makes it easier for you to report threats that you feel may warrant attention from law enforcement.”

Here is a cool social media tool worth checking out:

Juice: This new iOS app from Paper.li “studies your Twitter followers and brings you a daily selection of stories matched to their interests.”

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Weekly Video Tip:

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Some interesting studies to note:

Internet Statistics Compendium: Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce and digital media. This bundle includes 11 main reports on internet, statistics and online market research with data, facts, charts and figures, and more, updated monthly and covering a global audience.

Nielsen and Facebook Partner to Study the Impact of Video Ads Beyond View Counts: Facebook Marketing Science team commissioned Nielsen to analyze how video ads affect brand metrics. The findings show that video view counts alone don’t tell advertisers enough about the value driven from digital video ads. A lift in ad recall, brand awareness and purchase consideration occurred from the moment a video ad was viewed, even before one second. Even people who never watched the video but saw the impression were still impacted by the ad. As expected, lift increased the longer people watch the ad.

Half of All Facebook Users Access the App Each Month: GlobalWebIndex's new Q1 2015 Insight Report on Social Media Engagement reported that 55% of Facebook's entire active user base accessed the site through the official Facebook app in February 2015.  YouTube (47%), Instagram (46%), and Twitter (43%) also post healthy figures when it comes to their app usage. The smaller networks lag behind. For instance, only 1 in 5 active users on Pinterest or Tumblr are engaging with the relevant app to access the site.

Links Get Highest Organic Reach on Facebook Pages: Social analytics firm, Locowise, analyzed 500 Facebook pages throughout the month of February 2015 and found that the average organic reach for each page is approximately 7% of total likes. This figure goes up to 11% for pages with fewer than 10,000 likes. Those with 10,000 to 99,999 likes saw 6% reach, while those with more than 100,000 were at 5%. Based on their findings, links draw the most organic reach at 18%, followed by videos (9%), text-only updates (9%) and photos (7%).

How CMOs Use Twitter: A new study from social insights firm, Leadtail, examined the Twitter habits of 1,034 CMOs and marketing executives at brands and agencies in U.S. and Canada. The study found that Twitter continues to act as a hub for content, with many marketers posting content from other networks to Twitter. YouTube drove the most shares, as 48 % of CMOs shared YouTube content to Twitter during the study period. The study also revealed the top social media apps and services for sharing and the most preferred content type and sources among CMOs.

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