Top Tips for Using Facebook for Business (Video)

By Michael Stelzner
Published October 21, 2009

The topic of this show is Facebook—and how it can help your business.

And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world’s largest social network.

This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

VIEW VIDEO HERE NOW:



Please note there is a very slight delay between my lips moving and my voice. This occurred because I recorded my audio directly into my computer rather than from the live stream.

What did you think about the video? What are your thoughts on Facebook?

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About the Author, Michael Stelzner

Michael Stelzner is the executive editor of Social Media Examiner, author of the Social Media Marketing Industry Report, and author of the book, Writing White Papers. Other posts by Michael Stelzner »

 
 
  • Great info (as always) but I wanna know how you made this! Very cool!
  • We used TwitChat to broadcast these
  • Excellent session with Mari. Her name just became familiar to me a few days ago as I was Googling for Facebook tips.

    Now if there's some way you can get rid of that echo...echo...echo. :)

    David Smania
    Foodservice.com
  • Thank you kindly, David!! It's good to meet you. Do let me know if you have any Facebook questions - I'd be happy to help. :)

    Cheers
    @marismith
  • silviafromitaly
    Great video!!! I'm just getting to know you as well since I'm writing my graduation thesis on how companies can benefit from Facebook so when I do reasearch I come across your name a lot :) I'd really appreaciate if you could check my thesis index and give some advise...
    thanks a lot
  • By all means Silvia -- let me know where to find your thesis index!! Sounds like a superb project to be working on!!! :)
  • silviafromitaly
    here it is Mari, please feel free to modify it or add anything you think is relevant. Thank you in advance for your help.

    1. ONLINE ADVERTISING
    1.1 Modern advertising concepts
    1.2 Traditional types of online advertising
    1.3 Measuring effectiveness
    1.4 Web-marketing data
    2. INTERNET AND SOCIAL NETWORKS
    2.1 History of the Internet
    2.2 Social networks
    2.3 Virtual social Networks
    2.4 Examples of Virtual Social Networks
    3. FACEBOOK AND COMPANIES
    3.1 What is Facebook
    3.2 How can companies benefit from Facebook
    3.3 What companies should consider
    4. FASHION ON FACEBOOK
    4.1 Intro and general data
    4.2 Case analysis: H&M
    4.3 Case analysis: D&G
    4.4 Case analysis: JC Penney
  • drdanbullock
    Great video! We could use a list of the links & books you commented favorably on. Also, are there any FBML page design specialists you could recommend? Or is that something that can be adapted from html (e.g. Dreamweaver) and dropped in?
  • Hi Dan, In the video Mari mentions the book "FBML Essentials" by Jesse Stay and she suggests following him on Twitter @Jesse
  • Hi Dan - for sure check out the FBML Essentials book as Cindy mentions (thanks Cindy!!).

    To have someone create/build out your fan page for you, check out my friends Dave & Carrie Kerpen at http://thekbuzz.com and do mention I sent you for special treatment. hehe!!

    Also, Jack Smith of http://thesociallatte.com may be able to help you.

    If you're a DIY type, I'm shortly going to be offering a special online class teaching everything you need to know about creating an attractive and active Facebook Fan Page! Stay tuned for details.

    Cheers,
    @marismith
  • pariseden
    It would be great to get a transcript. Great info but a little hard to hear some of Mari's comments and links. TwitChat is very cool. First time I've seen it in action.
  • Aha - a transcript is a super idea!! Lots of good content here. Mike? ;) Hmm, my Scandifornia (Scottish + Canadian + Californian) accent foxed you, eh?! :) lol.

    Cheers,
    @marismith
  • pariseden
    hey Mari... I think it the sound quality not your accent. I would normally think it my speakers on my work PC but Mike was easy to hear. Any way thanks to both of you, useful content and do hope to see a transcript.
  • Pam
    Mike I did a search for twitchat and I could not find it could you please post a link for those interested in learning how to conduct a similar interview using this application . Thanks.
  • Sure thing Pam. See http://www.tinychat.com
  • Learning about FBML was very helpful. I had no idea you had the ability to have complete control over the HTML on a tab. Thanks guys and keep up the great work. I'll be back for more.
  • Thank you so much for this info. I have been thinking about adding a Fan page, nw I feel like I have some tools to begin. What a Blessing!
    xoxo
  • I'm not sure if I'm more impressed with the video content you've posted, with the design of your site, the categorization of your social media topics, the topics themselves - you get a big WOW. Thank you for bringing to light that facebook can be tapped into for business - it's not just for college kids and Gen Y anymore!

    I'm going to share this post on my blog, social media marketing soup, which I'm moving over to wordpress on my site, but for now here's a temporary link, located at http://bit.ly/vickblog.

    Thanks again Michael and Mari!

    Vickie
    @Vickie_Smith
  • I guess this is a kind of meta-question: Mike, your audio is incredibly clear. I know you recorded locally, but which microphone did the honors?
  • It was just the standard one built into my Mac
  • Wow, it sounded like a $150 professional mic...
    I'm in the PC world, and after reading your reply am wondering what else I'm missing by not being in the Mac world :-)
  • Thanks for that video, I really enjoyed watching it & looking forward to implement your suggestions Mari :-)
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