Quick Reference Guide for Facebook Marketers
Are you using all that Facebook offers marketers?
In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups.
Manage Your Account Settings
You can access all of your Facebook account settings here. Be sure that you regularly check your privacy settings and timeline and tagging settings, and review apps that have permission to access your Facebook account.
Edit Your Follower Settings
Go to your follower settings to open up your Facebook profile to allow people to follow you and see your public updates. Also grab the Follow button to grow your audience on your website.
View Your Messages Inbox
You can access your messages inbox here. Don’t miss the Other link in the top left of your inbox–this is effectively your spam folder for Facebook messages.
If you get business inquiries through your personal profile, you may find that some have landed in this inbox. Click the Edit Preferences link and change to Basic Filtering if this is a problem for your business.
Also note that there is an actual Spam folder under the More drop-down menu, where you might find a few more legitimate messages.
View Saved Items
When you start saving links, videos, places, music, books, movies, TV shows and events, you can find them again on your Saved page.
See Your Activity Log
Find your profile’s username (facebook.com/[username]) and insert it into this link: http://www.facebook.com/[username]/allactivity. This page shows your latest activity on Facebook. It includes items you need to review to display on your timeline, as well as every like, comment and share you’ve made throughout Facebook with your personal profile.
View Your Events
All of your events are listed on the Events page, including events you’re going to or invited to, events you’ve saved, popular events in your network and upcoming birthdays. You can also go directly to the birthdays calendar to see upcoming birthdays.
See a List of Your Groups
To view the groups you manage and belong to in one list, go to the Browse Groups page. You can edit settings for groups you manage, change notification settings and leave groups. Facebook also suggests groups for you based on topic, friends and location. To create a new group from here, click the Create Group button.
Create or Choose an Interests List
Create an interests list to follow public updates for your favorite people and updates from pages, similar to how you would use a Twitter list. Alternatively, choose from popular lists created by others.
Create a Facebook Page
Ready to start a new Facebook page for a person, business, product, book or another entity? You can create a page here by choosing a category and then following the prompts to complete your new page.
See All of Your Pages
Access App, Page and Domain Insights
Find links to insights from all of your apps, pages and domains on the Platform Insights page.
Create an Ad
Start here to create a new ad by selecting your ad campaign objective and then following the prompts to complete your ad.
Set Up Custom Audiences and Conversion Tracking
Access Audience Insights
See Audience Insights for everyone on Facebook, people connected to your page or people with specific interests to learn how to target your ads.
Use Power Editor
Advanced Facebook advertisers can use Power Editor to create Facebook ads.
View Privacy Policies
Learn about Facebook privacy and how Facebook uses your personal data in their Data Policy guidelines.
I hope you find this list of Facebook shortcuts and resources useful.
To learn more about marketing on Facebook, check out our Essential Facebook Marketing Resources: A Complete Guide. We update it regularly with expert articles to help you stay up to date when:
- setting up and customizing your Facebook Page
- creating and managing your Facebook ads
- starting or joining Facebook Groups for business and networking
What do you think? Are you a Facebook marketer? Do you have any favorite shortcuts or tips you’d like to share? Please share your thoughts in the comments below!