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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Pinterest Offers New Business Analytics: “…we’re excited to announce a new, smarter analytics tool to help businesses worldwide continue to improve how they work, with meaningful insights about what their customers are interested in.”

pinterest business analytics

Use Pinterest Business Analytics to “get advice on how to increase impressions, clicks and repins so you can refine your Pinterest strategy and reach more people.”

Facebook Offers Bandwidth Ad Targeting: “Our hope is that mobile network targeting can improve the experience people have with Facebook ads by helping advertisers deliver the right experience while respecting people’s device bandwidth and data costs.”

facebook network ad targeting

“Beginning today, bandwidth targeting is available to advertisers around the world via the Ad Create tool, Power Editor and the API.”

Instagram Introduces Hyperlapse: “Hyperlapse from Instagram features built-in stabilization technology that lets you create moving, handheld time lapses that result in a cinematic look, quality and feel—a feat that has previously only been possible with expensive equipment.”

Google+ Video Now Imports to YouTube: “If your YouTube channel is merged with Google+, you’ll be able to import your Google+ videos to YouTube.”

Facebook News Feed Update Targets Click-Bait: “We’re making two updates—the first to reduce click-baiting headlines and the second to help people see links shared on Facebook in the best format.”

Instagram Launches Advertising Analytics: “We’re excited to announce that over the coming weeks and months, we’ll begin rolling out a new suite of tools to help brands better understand the performance of their paid and organic content on Instagram.”

instagram ad insights

The business tools provide information on Account Insights, Ad Insights and Ad Staging.

Facebook Rolls Out Event Promotion Tools: “To make it easier for businesses to reach even more people for their events, we’re announcing new features that help pages promote their events and see how they’re performing.”

facebook event tools

“In the coming weeks, pages will be able to create ads for desktop and mobile news feed that boost awareness of events and drive responses.”

Social Media Success Summit 2014 is a special online conference designed to help you master social media marketing (brought to you by Social Media Examiner).

social media success summitInstructors include Jay Baer (author, Youtility), Mari Smith (co-author, Facebook Marketing), Michael Stelzner (author, Launch), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies), Mark Schaefer (author, Social Media Explained), Nichole Kelly (author, How to Measure Social Media), Bryan Kramer (author, Human to Human), Neal Schaffer (author, Maximize Your Social), Lee Odden (author, Optimize), Viveka von Rosen (author, LinkedIn Marketing), Lynette Young (author, Google+ for Small Businesses), Stanford Smith (co-author, Born to Blog), Andrea Vahl (co-author, Facebook Marketing All-in-One for Dummies), Melonie Dodaro (author, The LinkedIn Code), Joe Pulizzi (author, Epic Content Marketing), Todd Wheatland (author, The Marketer’s Guide to SlideShare), John Lee Dumas (author, Podcast Launch), Jessica Gioglio (co-author, The Power of Visual Storytelling)—just to mention a few. Fully online. Click here to learn more.

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