FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 9th annual social media study (49 pages, 77 charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

social media case studiesWhen it comes to social media, it takes a lot to impress Amy Korin.

Her resume includes digital strategy for global companies like Procter & Gamble, General Motors, Sun Microsystems and Zappos.

But her local Domino’s Pizza joint left her “completely shocked.”

On a rainy Sunday night, her Domino’s Pizza order took an hour to arrive and then was the wrong pizza. She turned to Twitter to vent: “hardly any room for human error, but still a mistake.”

What followed went way beyond the mea culpa tweet increasingly more common in business today.

Continue Reading

November of 2009 was a big month for Facebook.  And it’s not just consumers who are leveraging this titanic network.  Check out these crazy statistics.

ComScore reported that the popular networking site surpassed 100 million U.S. visitors in a single month, joining the elite list of sites (including Google and Yahoo!) that have also reached this milestone.

This major success led to another Facebook record as founder Mark Zuckerman reported they had reached 350 million users in total.

And the impressive stats don’t stop there.  ComScore also reported that Facebook took up 5.5% of all time spent online in the U.S. during the month of November.  Considering how big the “online world” actually is in terms of web pages, this was no small feat!  Check out this image:

Continue Reading

The year is coming to a close and there’s been lots of great social media content developed.

Here are our top five articles (in order of popularity) from this year…

#1: Five Must Read Social Media Marketing Studies

Here’s a quick overview of the this article:

Study 1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly

The study by eMarketer found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.

Continue Reading

It’s hard to find a business participating in social media that isn’t doing something on Facebook. In fact, “I want a Facebook fan page,” has replaced, “I want a company blog,” as the single most heard request from clients in the social media world these days. With 350 million accounts and growing, it’s no wonder.

Facebook is one of my favorite places to recommend for businesses for a lot of reasons. The primary one is that Facebook offers almost of all the various social media tools that companies can apply to their brand.

Facebook allows you to participate without having to spend time or money on your own website. Still, few companies are using Facebook well. One example of a business doing it right is Ernst & Young Human Resources effort (brilliant).  But for every good Facebook presence there’s a brand page we like to call a “campground.” Not because lots of people hang out there, but because all you hear when you visit is crickets.

To give you a leg up on getting smart with Facebook, here are five facebook-only strategies for business success.

Continue Reading

As much as we (rightly) praise Google for having transformed our lives for the better, sometimes we all want answers that go beyond the right search query.  Sometimes we want to reach out to someONE rather than someTHING.

But engaging in a conversation requires trust.  And just as no newsletter sign-up form or invitation should be without trust-building assurances and privacy statements, no social media invitation or landing page should be without its own persuasive and trust-building cues.

While looking at Adam Cohen’s recent rundown of social media landing pages (think landing pages that convey social media options for customers), I was struck by some observations.  Consider these four cues to incorporate into your social media landing page and campaign designs:

Continue Reading

Posterous is a social media platform where it’s very easy to post just about anything—photos, videos and words.  You can set up your account and publish content simply by sending an email. Yes it’s that simple!

Posterous is known as the most “social” networking place of social media. It’s also the ideal solution for sharing content that’s too long for a tweet and too short for a blog post.

There are many different reasons and motivations to create a free Posterous account. Let’s have a look at the 7 most common reasons for businesses to use Posterous.

Continue Reading

One of the big concerns about using social media for business and marketing is time. Social media activities do pose a risk of drawing you in and taking up a huge amount of your day just interacting with people.

Add that the technology is changing all the time.  It can seem impossible to keep up with all the tools, software, techniques, etiquette, and social media best practices.

It’s hardly surprising that people are looking to social media consultants, agencies and contractors to take on their social media activity. But should you? Let’s explore this.

Continue Reading

I know you frequent blogs to keep up with the ever-changing world of social media. I’m looking for your nomination for the Top 10 Social Media Blogs. The winners will be promoted in our 25,000 reader sister publication, the WhitePaperSource Newsletter, and announced here.

How to Nominate

Please make a single nomination by replying to this message and include why you like the blog (only your first one counts). Be sure to include a link to the blog. To make the cut, a blog must be nominated more than onceMake your nomination by 12/31/2009.

The Judges: Our judges include Scott Monty (Ford), Ann Handley (MarketingProfs) and David Meerman Scott (author New Rules of Marketing and PR).

Continue Reading

If you look at most Twitter users’ Favorites, this feature is often completely empty or seldom used. Many people simply don’t know the power of this tiny tool! There are so many creative and useful ways to get mileage out of selecting tweets to favorite (others’ and your own).

With the constant stream (river!) of information rushing by on Twitter, here are five fun ways to capture your favorite tweets and have a way to archive/refer back to them.

First, let’s make sure you know how to favorite tweets, what types of tweets to favorite, and where to find your Favorites URL/RSS Feed:

Continue Reading