FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 9th annual social media study (49 pages, 77 charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

social media how toDo you run a local business?  Maybe a restaurant, coffee shop or retail outlet?  Do you want a fun way to encourage repeat traffic to your businessDoes the idea of your customers talking about your business to all their friends sound interesting? If so, you need to pay attention to Foursquare and Geotagging.

What is Geotagging?

Simply put, geotagging is the process of attaching geographical data (longitude and latitude) to photographs, videos, websites, status updates and even emails.  This geotagged data shows where the photos, videos, etc., were created or modified.

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social media researchWhen you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.

And if you work for a business or own one, it’s likely that social media marketing is on your radarMore and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.

Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty.

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Hal and Joe stopped for a friendly exchange at a red light…

Motorcycle LinkedIn

Are you on LinkedIn?  Do you feel like you’re not “part of the gang?” or that LinkedIn is not for you?  Be sure to share your comments below…

Editor’s note: Be sure to check out more of Sean’s artwork here.

social media expert interviewIf you live the U.S., then you’re likely thinking about next month’s tax deadline.  You’re also likely using TurboTax Free Efile to file you tax returns.  In this video I interview Christine Morrison, Social Media Marketer at TurboTax.  Christine shares some of the social media tactics TurboTax uses to engage their community.

Be sure to check out how TurboTax uses the social media platforms listed below.

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Let’s face it, LinkedIn is a very underutilized social media network. Most people believe that it’s too hard to make connections, and therefore use it more as a résumé site. There is so much more potential with this professional social media network.

How many of us have created a LinkedIn account and left it dormant for months?

It was my goal recently to attend more LinkedIn webinars and teleseminars to learn more about this mysterious network. I have often thought to myself, “I’m a professional. Why am I not utilizing this site?” I’ve even heard LinkedIn referred to as the “red-headed stepchild” of social media.

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Just as marketers are getting a handle on Facebook, Twitter, and YouTube, a fresh group of social media networks are poised to make a splash in 2010.

These networks have not reached mass adoption yet, so it’s not necessary to get active on all of them immediately.  But remember, Facebook only took 6 years to reach 400 million registered users.  You should keep an eye on these five upstarts to see if their innovative services attract large audiences in the near future.

Why You Should Pay Attention

Learning the ropes on new services before they gain mass traction can help you get value from them faster once they catch on.  Monitoring the innovations in the social media space also gives you an indication of how the market is changing and will evolve over the next few years. Marketers should stay abreast of broader market trends to assure their messages stay relevant.

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social media how toYou’ve likely heard stories about how big companies are using Twitter as a powerful listening tool.   And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about it?

Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).

Why Is Twitter an Ideal Listening Tool?

Here’s why Twitter is one of the best social media platforms for listening:

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social media research

Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.

Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.

In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups.  They are active on these sites and their behaviors have been studied closely.

Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.

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social media how toBlogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace.

But what makes one blog successful and another mediocre? The majority of “so-so” blogs lack one or more of four important elements…  In this article I will introduce the CODA system and how it can driven traffic and engagement with your readers.

Some bloggers may be writing well, posting relevant and valuable content on a regular basis, but they aren’t encouraging reader interaction. Or they might have built a blog whose purpose isn’t evident.

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