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social media how toDo you want to build stronger relationships on social media?

Do you know where to start?

Engaging with your social audience on a meaningful level, helps humanize your brand.

In this article you’ll find nine ways to make your brand more human on social media.

humanize your brand with social media

Discover how to humanize your brand with social media.

#1: Show a Sense of Humor

Humor is an easy and effective way to connect with your audience on social media. The three factors to keep in mind when using humor are fun, information and control. You also want to make sure that your humor doesn’t hurt other people.

zomato facebook post

Use humor to connect with your audience on social channels.

Zomato has mastered the art of using humor in their social channels. They have a unique and entertaining way of communicating with their audience, as you can see in the pizza graphic below. Zomato’s ability to use humor effectively is one reason their posts get such high engagement.

#2: Use Everyday Language

Many people join social channels because they want to be entertained. They don’t want to listen to business-speak and industry jargon while browsing their Facebook news feed.

levis twitter response

To better connect with your audience, talk to them the same way you talk to your friends and family.

For example, look how Levi’s responded to a happy customer’s shout-out in the post below. They could have replied with something like “Thank you” or “Keep motivating us.” Instead, they simply said “Noted!” which gave the response a witty tone and feel.

Speak to your customers in the same way you’d speak to friends.

#3: Blend Online and In-Store Experiences

Businesses often struggle with how best to merge their online and offline activities. One approach is to create an offline experience that’s as close as possible to the online experience.

For example, Nordstrom has a strong Pinterest community of 4.5 million users. To bridge the gap between their physical store and website, Nordstrom uses Pinterest to identify items popular with social followers, and then they highlight those products in the physical store. This way, customers in their physical store know about the most pinned products.

#4: Engage in Conversation

Your audience wants to be heard when they approach you with a question or concern. But you can also talk to people just for the sake of interacting with them. Small gestures can go a long way toward building rapport on social channels.

hubspot twitter response

Interact with customers to make personal connections on social media.

HubSpot consistently connects with their audience in a personal way. A satisfied customer posted the tweet below, recommending HubSpot to her Twitter followers. HubSpot thanked her for the endorsement, making her feel valued as a customer.

#5: Acknowledge Mistakes

It’s okay to demonstrate human qualities when managing your social channels. If your company makes a mistake, acknowledge it and be transparent to your customers about what you’re doing to fix it. Owning up to mistakes shows we’re human.

In the Facebook post below, a customer reported a delivery issue with a Flipkart order. Flipkart immediately responded to the complaint, asking the customer for more information about the order and offering to look into the problem.

flipkart facebook response

When a customer reports a problem, respond immediately and explain how you plan to address it.

This type of gesture calms down angry customers and builds trust between them and your brand. It helps to demonstrate to customers that you value them and you’re listening to what they have to say.

#6: Sign Your Posts

Adding a poster’s name to your social updates is an easy way to put a human face to your brand. The idea is to give your audience a clear picture of the person they’re talking to, making the interaction more personal.

chipotle facebook response

Add a name to social posts to add a personal touch to your brand.

This is a new trend in social media marketing, and many businesses are already doing it. For example, this Facebook update from Chipotle Mexican Grill includes the name of the poster.

#7: Provide Solutions

If you understand your audience’s pain points, you can more effectively connect with those people on social channels. Provide solutions to some of those pain points and your audience will start looking at your brand in a more friendly way.

business insider facebook post

Provide content that addresses your audience’s pain points.

Business Insider understands the pain points of their audience and creates content accordingly. The post below links to an article that explains how to tactfully exit a conversation, which appeals to Business Insider’s target audience.

#8: Surprise Customers

We all love surprises, especially when they come from people we like. Just as in real life, you can make your audience happy on social channels by treating them to something special.

Morton’s The Steakhouse surprised Peter Shankman when he tweeted that he wished he could get a porterhouse steak at Newark Airport. He tagged Morton’s The Steakhouse (@Mortons) in the tweet and playfully asked them to meet him at the airport. To his complete surprise, Morton’s was there with a steak.

#9: Develop a Unique Voice

Each person has a way of talking that makes him or her unique. In the same way, brands need to create their own personality on social media.

adidas facebook post

Create a unique voice for your brand on social media.

Adidas has done a great job developing a unique voice, and if you follow them closely on social channels, you can see that their tone is both authoritative and motivating. These attributes have helped build Adidas’s social media persona into something their audience recognizes and appreciates.

Conclusion

Social media marketing is all about connecting with your target audience. Some businesses do this effectively, and some do not. The reason that some fail is that they talk to their audience in a businesslike way, rather than connecting on a human level.

To build more meaningful relationships on social media, you need to humanize your brand.

What do you think? Have you tried any of these tactics to connect with your target audience? How do you humanize your brand on social media? Please share your thoughts in the comments below.

how to humanize your brand with social media

Tips for humanizing your brand with social media.

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  • Awesome tips Ishita! Companies are so afraid of talking normally to their customers that they always seem very robotic and sales-like. Don’t know why are brands talking to them like they are a robot who wants to read your corporate speak?

    Your customers are human. Your partners are human. Your employees are human. Even your social media fans and followers are human. Humanizing your brand is a requirement, not an option if you want to survive in business today.

    Personally i love the second option of humanizing. Speak in a tone, words and rhythm your customers, partners and social community can understand.

  • Chris Syme

    Great tips–love this. I saw one the other day that really made sense: Use pictures of real people using products in your ads instead of just studio shots all the time.

  • treb072410

    Great share Ishita, thanks for sharing the tips. Very useful.

  • Tony Paille

    Fantastic tips! Here’s one of my favorites. Stop cross posting automatically to your different accounts. In most cases, your audiences will have unique tastes and interests across different social media platforms. Cater your posts to these unique audiences for a more personalized feel.

  • Ishita Ganguly

    Thanks Vikas for the kind words. 🙂

  • Ishita Ganguly

    Thanks Chris 🙂 Glad you liked the tips.

  • Ishita Ganguly

    Thank you 🙂

  • Ishita Ganguly

    Thanks Tony.

  • Chris Mackenzy

    Social media made life easy. Super stuff Ishta!. Awesome compilation.
    Best of luck !!!

  • Ishita Ganguly

    Thank you Chris. Glad you liked it.

  • Could not have said it any better Ishita, espcially for 1, 2 and 4. I think those are a MUST in social media. It’s all about relating yourself or your brand to your audience. It leads to a lot of great things. If they feel that they have a certain connection, traffic and engagement will surely follow.

  • Guest

    my friend’s ;

  • treb072410

    You’re welcome, hope to read more from you..

  • Ishita Ganguly

    Very aptly said!!

  • mohammad umair

    I would like to add to this by saying that companies need to involve their customer/end user in content creation process through testimonials.

    And who said only corporate houses can have case studies? Even a single client success story will suffice as a powerful case study.

  • treb072410

    Welcome Ishita

  • Satish Pandey

    Brilliant post..
    We all know these things as a human being but do not apply to our businesses. These are the ethics we learn from our parents… this is not a rocket science which you said above.. but people do not apply it… and when they see the result then they start.. BTW nice examples.

  • good idea

  • Great Tips… Thanks!

  • Living Way Net

    Most excellent and clarifying tips. Magnifies what one sees while developing brand. I’m just beginning to launch–check me out and feel free to drop a few lines of your professional critique. -Thanks Rana – Living Way Network (LWN)