social media how toIs more than one person involved with your social media marketing?

Are you looking for a way to improve collaboration on marketing projects?

Whether your team is within an office building or scattered around the world, Slack’s third-party app integrations make it easy to create a customized collaboration center.

In this article you’ll discover how to customize Slack for social media team collaboration.

how to use slack with social media marketing teams

Discover how to customize Slack for your social media team.

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Why Slack?

Slack, an online communication tool for teams, is designed to replace email.

Team conversations take place in chat rooms, or “channels.” You can create channels for different projects or topics. You can also direct message individuals and select groups of people. All of the content that you post on Slack is searchable, including files, conversations, people, and notifications. Just enter a keyword or two in the search box at the top right and press Enter.

Slack will integrate with many third-party tools, such as Google Drive, Trello, Dropbox, Heroku, Crashlytics, GitHub, Runscope, and Zendesk. It also will support community-built integrations.

slack app directory

Slack will integrate with a variety of third-party apps that your team is likely already using.

Here’s how to integrate third-party tools with Slack and use key Slack features to communicate with your social media marketing team.

#1: Choose Apps to Integrate With Slack

Slack allows you to connect a variety of third-party apps. Explore the directory to find apps that will help your team. Screenhero and Google Hangouts are two communication apps in particular that you’ll likely want to connect to your team’s Slack account.


Screenhero is an app that lets your team use screen sharing for collaboration.

Screen sharing is an easy way to present your ideas to the group without having to send files back and forth. Everyone can jump in and get problems solved quickly and efficiently without wasting time on logistics.

You can initiate screen sharing with your co-workers by using the “/username” command. Coolest of all, Slack allows everyone to use their own cursor to point out elements in the shared screen.

screenhero screen sharing

Sharing your screen with other members of your team makes it easier to collaborate.

Google Hangouts

No matter how much you love using Slack, not all of your vendors and clients are going to feel the same way. This is where Google+ Hangouts’ Slack integration comes in handy.

Google+ Hangouts chat is the perfect way to communicate quickly and efficiently with people who work outside of your Slack environment. You can also integrate a Hangouts chat with any communication method on Slack: channels, private groups, or direct/group messages.

You don’t have to switch between the two applications, which is a huge timesaver. Plus, it provides everyone with easily searchable instant messages. Both you and the other party keep a record of each conversation.

#2: Install App Integrations

To connect third-party apps with Slack, go to In the search box at the top of the page, enter the name of the app you want to integrate with Slack.

slack app directory search

Go to the app directory, and type in the name of the app you want to integrate with Slack.

Once you select the app, you see a page with details about it. Click the Install button to install the app to your team’s Slack account.

slack app installation

Install the third-party app to your team’s Slack account.

On the next page, click the Add [app name] Integration button, and the app will be installed.

add integration

Click the Add [app name] Integration button to complete the installation.

Next, you have the option to customize the username and icon for the integration.

customize integration

You can customize the integration settings if you want.

After you make your changes, click Save Settings.

#3: Explore Other Slack Features

Three of the most useful (and fun) built-in Slack features are Quick Switcher, Recent Mentions, and Create Your Own Emojis. Here’s how to use and access these features.

Quick Switcher

Quick Switcher is the fastest way to jump to a conversation in Slack. To open the box below, press Command+K on the Mac or Ctrl+K on Windows.

slack quick switcher

Open the Quick Switcher to see a list of Slack channels and conversations for your team.

You can now quickly navigate a list of your channels, groups, and direct messages.

Tip: Quick Switcher is just one of many features you can access with a keyboard shortcut. To see the full list of shortcuts, press Command+? on the Mac or Ctrl+? on Windows.

slack keyboard shortcuts

There are keyboard shortcuts for many Slack commands.

Recent Mentions

Another handy feature is Recent Mentions. When you want a specific team member to take notice of a conversation, @mention him or her in your message.

To check your recent @mentions, click the Mentions & Reactions icon (@) in the top-right corner. You’ll see a list of every time your name has been mentioned in a conversation. Click on one of the mentions to go directly to that conversation.

Create Your Own Emojis

Custom emojis are easy to create, although you need administrative rights to do so. To get started, click on your team’s name to open the Team Menu and then select Customize Slack.

slack team menu

To get started creating a custom emoji, choose the Customize Slack option from the Team Menu.

On the next page, click on the Emoji tab and type in a name for your custom emoji.

slack create custom emoji

Type in a name for your custom emoji, upload an image from your computer, and then click the Save New Emoji button.

Next, click the Choose File button and select the image you want to use for your emoji. When you’re finished, click the Save New Emoji button.


As we move away from a physical office culture towards an online communication style, tools like Slack continue to emerge. To get the most out of it, you’ll want to connect the third-party apps your social media marketing team is already using and get to know key Slack features.

What do you think? Do you use Slack with your team? Are there other apps or Slack features that you use regularly? Please share your thoughts in the comments below.

customize slack for social media teams

Tips for customizing Slack to improve collaboration with your social media marketing team.

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