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social media how toDo you use your Facebook Profile for business?

Want a quick and easy way to say thank-you?

Facebook video cards make it easy to say thanks to clients, employees and business partners.

In this article you’ll discover four ways to use Facebook video cards to strengthen your professional relationships.

Create Facebook Video Cards

use facebook video cards for business

Discover how to use Facebook video cards for business.

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Facebook’s Say Thanks tool is an easy way to create and share personalized Facebook video cards.

At first glance, Facebook video cards appear to be only for close friends. However, you can use them in a variety of situations. In this article I’ll focus on how you can use them for clients and employees.

To create a video card, log into Facebook and go to the Say Thanks page. Then on the left side of the screen, choose the Facebook friend who will receive the video.

facebook thank you video

Facebook video cards are an easy way to send a quick thank-you to a client or business partner.

Next, choose a theme for the video card. Your choices are Old Friends, Friends and Family.

facebook thank you video theme

Select a theme for your video Facebook video.

Now choose which photos you want to use in the video. Or if you want to upload additional photos to Facebook, click the Add Photos button, navigate to the files and click Open.

facebook thank you video images

You can upload photos to use in your video card.

After selecting your photos, click the video preview at the top of the page to see your completed video. If you’re happy with it, click Share Video.

facebook thank you video post with a friend tag

Decide who can see your Thank You video.

The Post on Your Timeline box opens, where you can choose who will be able to view this video. After you make your selections, click Post Video.

The video is then posted to your timeline, the friend is tagged and the video is shared on the friend’s timeline as well.

Here are some ways you can use Facebook video cards to say thanks to your clients and employees.

#1: Say Job Well Done

Did your employees or work colleagues put in extra effort to make your last event a success? Did someone take on a project that fell outside the scope of his or her job description?

shutterstock 159610097 well done image

Tell an employee how much you appreciate their efforts. Image: Shutterstock.

When we get overwhelmed with projects, we often forget to thank the people who do the work.

If you have people on your team who step up and do amazing work, be sure you send them a video card on Facebook (if you’re friends with them) to say thanks for a job well done.

Not only does this simple gesture show your gratitude, but it can also be a real confidence booster to someone who performed well in a job they’ve never done before.

#2: Bid Employees Good-bye

Holding onto top talent can be difficult. Often, when someone leaves a company, it feels a little awkward or strained—but it doesn’t have to be that way.

shutterstock 66627442 good bye image

Send a valued employee on to a new adventure. Image: Shutterstock.

If an employee has had a profound impact on your company, you can send him or her a thank-you on Facebook. This is a great way to acknowledge employees’ contributions to the company and make sure they know you valued their work.

Here is an example of a Say Thanks video from Facebook’s COO, Sheryl Sandberg, to a former employee.

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#3: Motivate Partners

Working with clients can take up a lot of your time. Unfortunately, not everyone you work with is organized and responsive to requests. Sometimes it takes a long time to get the media files you need for a project or to get a reply to an email.

shutterstock 147398261 you can do it image

A thank-you can also serve as a great motivational tool and help propel your client toward meeting their goals. Image: Shutterstock.

If you’re working with a client who is just starting out, rather than being critical, send them a Facebook video card to tell them you’re looking forward to working together.

#4: Recommend a Client

Another way to use Facebook video cards is with your clients. If a client has done an outstanding job on work you’ve requested, you can send them a thank-you.

Not only does the video card show you value the client’s work, but because the video is posted on their timeline as well as your own, it also adds credibility to your endorsement.

Sending a thank-you for client work can also be valuable if people ask you for recommendations on whom to hire for a specific job. You can easily point them back to the client you think did great work and share the Say Thanks video you sent them.

shutterstock 186027572 recommended image

A Thank You video can help you recommend a client’s work to others. Image: Shutterstock.

If you’ve created a video card showing some of the client’s work, you can share that as well.

Recommending a client publicly helps validate their work and holds more value than simply sending a private email or handwritten note.

Should I Friend Clients and Business Partners?

Before you send a thank-you with a Facebook video card, you may want to consider whether this is something you should do.

There is a lot of debate about whether you should be friends with clients and business partners on Facebook. Depending on whom you ask, some people like to keep their personal life and business interactions separate. Other marketers encourage it as a means of developing better personal connections.

shutterstock 216247771 facebook friend icon image

Make sure Friending your business connections is the right tactic. Image: Shutterstock.

Personally, I don’t see anything wrong with it.

More businesses are encouraging employees to be more public-facing. It can help the business because clients get to know the people who work for them on a more personal level.

Just be sure you’re not sharing confidential information and that there isn’t a conflict of interest in being friends with someone on Facebook. For example, if you’re planning to sign a contract but haven’t finalized it yet, you may want to hold off a bit before sending a friend request.

Overall, developing personal connections on Facebook can help you build stronger relationships in business.

Over to You

Saying thanks isn’t just reserved for great work—it’s also a way to acknowledge that you appreciate someone’s time.

Take a few minutes to send a Say Thanks video to clients, employees and business partners. Not only does it help form a bond, it can also be a way to generate referrals and recommendations for other clients.

Have you sent a Facebook video card to a client? Was it well-received? Do you have any other suggestions on how you could use video cards to thank clients and employees? Let me know in the comments below.

Well Done photo, Good Bye photo, You Can Do It photo, Facebook Friend photo and Recommended photo from Shutterstock.
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  • GoodVibraShawn

    I love the idea of making use of this feature in a different way, but the only problem is it means you need to becoming Facebook friends with your clients or staff. You mention about the debate for this, but as far as I’m concerned if there is any debate at all it’s not something I would do. If there’s a chance a client doesn’t feel good about it then I don’t feel good about it.

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  • @shawnalain:disqus, good point. I think it’s important to remember that everyone tends to have an opinion on if you should be friends with clients and staff. A lot of that is based on someone’s personal preference and overall comfort level. I would do what you feel most comfortable with doing (and what is an accepted practice in your industry).

  • GoodVibraShawn

    But I think you’re on to a great idea here. Perhaps maybe even a video or image that you can display on your page that only shows to people who haven’t liked your page yet.

  • @shawnalain:disqus, almost like a testimonials feature like you can display on your website?

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  • I love this idea. However, I think it would be better if pages could use the tool. Right now, I have no desire to “friend” clients on my personal Facebook page, not that I really use my personal FB page. Let’s hope that FB brings the cards to pages.

  • Krithika Rangarajan

    LOVE the ‘Recommend’ Card – wow, I didn’t realize that Video Cards could be used to create and maintain relationships!

    Thank you so much, Christian

    Kitto

  • what can one do about music options?

  • @AmandahBlackwell:disqus, I’ve had a lot of people ask about that option. Hopefully Facebook’s listening.

  • @KarenKefauver:disqus, unfortunately they don’t let you change the music.

  • I hope they listen too!

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  • @krithikarangarajan:disqus, maintaining relationships is very important – even if someone moves on. You never know when you might need to call on that person down the road.

  • I agree!

  • What a great post Christian! Very useful tips, nice way of thinking ‘out of the box’

  • Guest

    Me too @AmandahBlackwell:disqus. Let me see what I can do to request that.

  • @AmandahBlackwell:disqus, just sent in a suggestion on adding this. Fingers crossed!

  • Excellent!

  • Hopefully, FB listens. 🙂

  • Thanks @AntonioCalero:disqus. Did you come up with any other great ideas on how you would use video cards?

  • I was thinking to use it as a recognition program to – for example – announce the best follower / client / subscribers…. This idea still needs some polishing though…

  • Billie Murray

    I agree with all the comments re: having to friend the client. I wouldn’t want to do this and would rather this be a Pages feature too. I also think this should be in Australia already :))

  • @billiemurray:disqus, I’ve had a lot of people reach out and ask the same question. I went and submitted a detailed feature request to Facebook. Let’s see what comes of it.

  • Good idea @AntonioCalero:disqus. Let me know if you need any help fleshing out that idea more.

  • Love the new ideas in the comments here! It’s great to see the different ways you can use social media. The question of mixing business and personal is a personal one I think and it depends on what environment you navigate in. How personal your personal profile is also comes into question.

  • Guest

    I don’t agree on the Facebook video card for business because it is all about thanks to a frined. You should have shared an example in that case that would have helped.

  • Shobha Popat

    I don’t agree on the Facebook video card for business because it is all about thanks to a friend. You should have shared an example in that case that would have helped.

  • Billie Murray

    I like your style :)) Lets hope it works :))

  • treb072410

    Thanks for sharing Christian, I really had a great read.. Informative!

  • Great point @CindyKing:disqus. So good to hear everyone’s opinion on mixing business and personal.

  • Thanks @treb072410:disqus! If you have any other ideas on how you would use this feature, would love to hear them.

  • @shobhapopat:disqus, business isn’t just confined to a Facebook Page. Establishing personal relationships is a great way to network with other business owners and potentially expose your business to a broader audience through the personal connections that you make.

  • Sure Profits

    I think this is a good idea, never heard of it before but is worth a try and it can help build relationships on both personal and business levels. It is a tool that be be implemented for personal branding if used correctly and professionally.

  • Thanks @sureprofits:disqus. Glad to hear you enjoyed the article. Did the article trigger any other ideas outside of the ones mentioned on how you might use it?

  • I can’t find “Say Thank you Page” on Linked in. Is it only available to members whom upgrade?

  • shakins

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  • Jeramy Johnson

    Any news on whether or not Facebook will open this up to allow you to post to groups?

  • BellaJ2000

    This feature would be very useful for non-profits on Facebook. Although if the option doesn’t extend to Pages, I’d recommend creating a client/donor friendly “personal” page.

  • sky

    May I know if I can set Facebook to separate friends and colleagues/clients?

    Thanks.

    P.S: Nice podcast and post. 🙂

  • will try this one on clients , thanks for sharing . genius you are .

  • Unfortunately, I think they still haven’t added the feature. Just checked it, and the page is still unavailable.