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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Announces Secret Videos for Publishers
“Secret videos give Page owners the ability to upload videos that are accessible only via a direct URL, but which are not searchable for people on Facebook. This is useful for publishers who want to host videos on Facebook, embed them on third-party sites or share them with anyone who has the URL, without posting them anywhere else on Facebook.”

Facebook Introduces Video Ads Creative Spotlight: Each month, Facebook’s Video Ads Creative Spotlight will highlight and share the “best practices for creating video ads on Facebook that grab attention and drive business goals.”

facebook video ad creative spotlight

“To further inspire advertisers and showcase great video ad creative, Facebook IQ launched the Video Ads Creative Spotlight, which, each month, will highlight video ad creative.”

Facebook Introduces Enhancements to the Video Upload Process and a New Video Library: Facebook announced two new updates “that give publishers more control over how their videos are organized and shared.”

facebook video upload enchancements

“Secret videos give Page owners the ability to upload videos that are accessible only via a direct URL, but which are not searchable for people on Facebook.”

YouTube Introduces 360-degree Video Ads:  With YouTube’s new 360-degree video ads, “viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right.” They are available in Chrome and the YouTube app on Android and iOS.

LinkedIn Adds an Improved Lead Generation Tool to Slideshare: The new Lead Generation tool on SlideShare enables “marketers to identify key consumers of their content and connect with their audience.”

linkedin slideshare lead generation tool

“Leveraging SlideShare’s 70 million unique visitors a month, marketers are able to engage with professionals around the world.”

Instagram Opens Search on the Web: Instagram users can now “search people, places and hashtags on web.”

More social media news worth noting:

Twitter Introduces a New Safety Center: “The Safety Center is a resource for anyone to learn about online safety, on Twitter and beyond.”

twitter safety center

“The Safety Center is organized around Twitter’s tools and policies to address your safety, with sections created especially for teens, parents and educators.”

Twitter Removes Background Images from Timelines: Twitter removed the “background images from the home and notifications timelines on web for all users.”

Tumblr Partners with Crimson Hexagon to Provide Better Marketing Insights: “As a Preferred Analytics Partner, Crimson Hexagon can tap into Tumblr data to identify instances of brand mentions and logos, measure conversation volumes and analyze sentiment drivers.”

Here are some cool social media tools worth checking out:

Silk: An online data publishing platform that transforms spreadsheets into beautiful visual images.

Keyword Tool: A free, online Google keyword suggestion tool.

keyword tool

“Keyword Tool will help you discover thousands of the new longtail keywords related to the topic that you specify by automatically generating Google’s auto-suggestions.”

 

Some Interesting Studies to Note:

The Smart Social Report- Volume One: In its recent Smart Social Report, Spredfast analyzed the social activity of 50 major brands across ten different verticals on Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, Tumblr and Google+. The study examined each brand’s social media audience size, response time, and engagement to determine the top performers across all social networks and why.

Top 100 Brands Report: Insight into Brand Content on YouTube: YouTube partnered with marketing firm Pixability to analyze branded video content from the Interbrand Top 100 brands. According to the findings, video views for these brands have nearly doubled during the last year, with monthly views of branded content up 55% since 2014. Branded content has generated more than 40 billion views total over all time, with more than 18 billion of those views happening during the last year, and brand channel subscriptions are up 47% year over year.

Socially Devoted Q2 2015: The latest social customer care data from Socialbakers named which brands are “socially devoted”, meaning they respond to at least 65% of audience questions on Facebook and/or Twitter. There was a 3.2% increase in customer demand on social channels and brands responded to 76% of all questions they were asked on Facebook in 2Q, a record high and an 8% increase from 1Q. The study also looks at the benefits of being “socially devoted.” For example, these brands get 3.5 times more social media interactions than their less-responsive counterparts.

Ogilvy PR Earn Media Survey: A new Ogilvy PR survey of over 115 reporters, editors and producers found that almost half (47%) view earned media as influential as ever on purchasing decisions and business outcomes. Traditional media (newspapers, wires, and magazines) remain the most trusted and credible sources for news, but journalists are increasing dependence on social media to get leads and follow news stories. A majority (65%) agree or strongly agree that the more the media covers a brand, the more credible the brand appears. 44% surveyed believe today’s campaigns require traditional, social and paid media to be successful.

Don’t Miss This Event:

Join 4,000 fellow marketers at the online mega-conference designed to inspire and empower you—Social Media Success Summit 2015, brought to you by Social Media Examiner.

social media success summit 2015

Discover the best and newest ways to market your business on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest.

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You’ll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour a Day), Mark Schaefer (author, Social Media Explained), Michael Stelzner (author, Launch), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (co-author, Success Secrets of the Online Marketing Superstars), Jon Loomer, and Viveka von Rosen (author, LinkedIn Marketing an Hour a Day).

Register now for Social Media Success Summit.

What do you think? Have you explored Facebook’s Video Ads Creative Spotlight? Please share your comments below.

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  • emfluenz

    it was informative. i liked the twitter security feature most.

  • I like the secret videos feature. Seems like a good (and FREE!) way to drive traffic to your page.

  • Pt.NandKishoreDedhan

    Facebook’s Secret Video will create more opportunities to Attract more Leads n Traffic to Pages.

  • Lutz Barz

    as a tweet on twitter remarked re facebook: it’s the site to go when U have 0 to say
    i tend to agree

  • Lutz Barz

    not necessarily. I know many of my friends don’t even bother with the internet. they go out to bars and drink.

  • kimberly.valentine2

    ==

  • John March

    Thank you for the excellent update on FB and the social media tools

  • So secret videos are basically unlisted videos for youtube?

  • Facebook is going for Youtube… users fell to second place! 😀
    New era of social media will be fight to bring all users to one platform… not to enhance user experience!

  • Wow- great info! I posted about 6 of the sites you suggested to my Pinterest board. Keep it coming!

  • Becky Barrett

    Thanks for putting together an overview of the most relevant social media events for the week! The referenced studies and reports offer helpful data and insights.