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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces Place Tips for Business Pages: “Place Tips gather useful information about a business or landmark (like posts from the business’ Page, upcoming events and friends’ recommendations and check-ins) and show it at the top of News Feed to in-store visitors.”

Facebook Place Tips

“At a restaurant, Place Tips can show the menu, reviews and frequently mentioned information about the establishment, like a signature cocktail or popular table.”

Twitter Makes Conversations Easier to Follow: Twitter is “grouping conversations together and highlighting some of the most interesting exchanges surrounding a given Tweet.”

Twitter Makes it Easier to Follow Conversations

“On the Tweet page, Tweets that are part of a conversation are connected by a line. If you want to see more of the replies to a specific Tweet within a conversation you can click ‘View other replies’.”

Vine Update Includes Better Searches: “In addition to searching people and tags, you can also choose to watch either top or recent posts as you scroll through a feed of Vines.”

Vine Updates its Search

“The new search is rolling out over the coming weeks on iOS, and will soon be on Android.”

Twitter Allows Users to Share Block Lists on Twitter.com: “You can now export and share your block lists with people in your community facing similar issues or import another user’s list into your own account and block multiple accounts all at once, instead of blocking them individually.”

Twitter Block Lists are Easier to Share

“This new, advanced feature makes blocking multiple accounts easy, fast and community driven.”

Twitter Introduces Installed App Category Targeting: “A new tool that enables app advertisers to reach users based on the categories of apps they have installed on their device, or in which we think they have interest.”

Twitter Installed App Category Targeting

“Today’s launch is the next step in our journey to help these advertisers connect with the right customers on Twitter, while providing users with the most relevant and useful ad content.”

Other upcoming social media news worth following:

Facebook Rolls Out Facebook Lite: Facebook Lite is “a new version of Facebook for Android that uses less data and works well across all network conditions.”

Facebook Lite Rolls Out Across Asia

Facebook rolled Facebook Lite “in countries across Asia, and over the coming weeks Facebook Lite will be available in parts of Latin America, Africa and Europe.”

Tumblr Makes GIFs Searchable: Tumblr is “making it easier to turn your obsolete verbiage into modern moving pictures.”

Tumblr Makes GIFs Searchable

“When you’re making a post on the web: Just click the + button, click the GIF button, then search for whatever it is you’re trying to express.”

Ello Is launching Ad-Free Social Network on iOS: “The app is set to debut on June 18 in the App Store. It will be interesting to see if Ello can harness the droves of early adopters it initially attracted.”

Instagram for Web Gets a Minimalist Redesign: “While the new design shows fewer images in the same space, the large images and added white space help each individual shot stand out more than they did in the old cacophony of images.”

Here’s a cool social media tool worth checking out:

DrumUp: A free content discovery tool that searches the web for great, relevant content and helps you share it on social media. It is also available as an Android app.

DrumUp Tool

“DrumUp mines through tons of content across the web in real time, and uses sophisticated algorithms to recommend fresh stories most relevant to your audience.”

Weekly Video Tip:

How to Link Your Instagram Account to Your Facebook Page

 

Some interesting studies to note:

The Role of Online Marketing, Content & Education Marketing Decisions: G/O Digital and Entrepreneur surveyed 591 U.S. small- and midsized businesses (SMBs) on how they choose their digital marketing partners. Not surprising, 33% of respondents say that price is one of the most important factors considered when evaluating the digital marketing services/products of a vendor. Other top factors are an understanding of organizational goals and needs (27%) and the ability to deliver on commitments (18%).

How Do CFOs Engage on Twitter?: Intacct and Leadtail analyzed Twitter activity of more than 500 CFOs to find out what they are discussing, what publications they’re following on social media and which have the most influence on them.

2015 Small Business Economic & Advertising OutlookAccording to a study by Thrive Analytics, 74% of small businesses use some form of social media in their marketing efforts. Most use Facebook (66%), followed by Twitter (30%) and LinkedIn (28%). While many small business owners view Facebook as a source of free or nearly free advertising, 35% of small businesses are increasing their budgets over the next 12 months by 15% to 20% because they view it as an extremely effective channel.

The 2015 Benchmark Report on B2B Content Marketing and Lead GenerationStarfleet Media surveyed 324 B2B marketers and salespeople from around the world and found that 67% say they have put case studies and client success stories to use as digital content marketing assets in the previous 12 months. Other commonly used content types include: white papers (62%), webinars (58%) and ebooks (52%). Fifty percent of respondents say they have been successful or very successful in achieving their primary objectives for content marketing, which include generating more leads (92%), raising brand visibility (90%) and generating better leads (87%).

New From Social Media Examiner:

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Community of Marketers: The Society is much more than just a place where you’ll receive top-notch marketing training.

You’ll be able to connect with other marketers in our online forums and live Society hangouts. There are already amazing discussions going on among the 1000+ marketers who made the investment in the Society.

Enrollment in the Society is only open until June 30, and you won’t be able to register again until 2016.

Click here to watch a behind-the-scenes video and discover more about the Society.

What do you think? Have you tried Facebook Place Tips? Please share your comments below.

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  • Gyanendraa Mishra

    Nice Post for Social Marketers

  • Great weekly update. Thanks so much for pulling this together for us each week Cindy. Facebook seems to like it too. When I share it on my page the reach is usually much greater than an average post.

  • Semaj Leinad

    @FrankJKenny: Thanks for sharing your #Facebook result. Good to know!

  • treb072410

    Another great post Cindy.. Very useful info you shared for social media marketers..

  • This is my first time coming here and I am glad I found this website. Thanks Cindy for the great update! Very useful to know how twitter has been evolving.

  • Great post! Really nice to see article!

  • Kathy

    I’a­m fre­ela­ncin­g on­l­ine, doi­ng som­e sim­ple jobs that only requir­ed desk­top or laptop com­puter an­d int­ernet acc­ess a­nd it’s been a life-saver for m­e… 6 mont­hs hav­e pas­sed sin­ce i start­ed thi­s a­nd i ea­rned to­tal of 36 tho­usan­d do­lla­rs… Ba­sic­ly i ea­rn abou­t 80 buc­ks each hour an­d w­ork f­or 3 to 4 h m­ost of the da­ys.An­d awe­some thin­g abou­t t­his jo­b is tha­t you ge­t to choo­se y­ourself wh­en to wo­rk and f­or how lon­g and yo­u ge­t pai­d at the en­d of ea­ch wee­k

  • Very helpful article. Its going to be very helpful to many People in my circles in Uganda. Thanks Cindy

  • Marlene44845

    I qu­it m­­y office job an­d since then I have a profit of $85 perhour. …Wonder how? I work online! My previous work was making me miserable ,s­­o I decided to take a chance on something new… 2 yrs have passed since And I can say in great confidence it was the smartest decision i ever made! Here is what i do