social media how toAre you interested in setting up a Facebook page for your business?

Not sure where to start?

Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you.

In this article you’ll discover how to set up a Facebook page for your business and beyond.

set up a facebook page for business

Discover how to set up a Facebook Page for business.

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#1: Choose a Page Category

When you set up your Facebook page, you enter the name of your page and choose from six main page categories (which all have their own subcategories).

The category you choose allows you to have specific features, as shown in this helpful chart from Facebook’s Help Center.

facebook page types

Choose your Facebook page category from these six options.

Beyond the features you want to have on your page, following is additional information to help you choose the right type of Facebook page. Make sure you choose both the category and subcategory that are most relevant for your page.

Note that you can change your page’s category an unlimited number of times. The only consequence is if you change it from the Local Business or Place category, you’ll lose your reviews, map and check-ins.

facebook page types features

Compare features available to different types of Facebook pages.

Local Business or Place

Choose the Local Business or Place category if you have a physical address where your customers do business with you or that represents the physical area in which you offer your services. This is also a good option if you want to allow people to check in at your location or review your business on Facebook.

Company, Organization or Institution

Choose the Company, Organization or Institution category if your page represents an entity that is not location-dependent, such as Dell, NASA or the University of Phoenix. This category is also a good option for local businesses or places that want to list an address and allow check-ins, but don’t want customers to leave reviews.

Brand or Product

Choose Brand or Product if your page represents something that is sold through a variety of retailers. It’s a good option if you don’t need to designate a physical address.

Artist, Band or Public Figure

Choose Artist, Band or Public Figure if your page represents an individual such as a politician or a celebrity (real or fictional). This is also a good option if you want to market yourself separately from your Facebook personal profile.


Choose Entertainment if your page is related to books, magazines, movies, music or sports, but not individuals. It’s also a good option if you don’t need to designate a physical address with your page.

Cause or Community

If your page doesn’t fit under any of the above main categories (and subcategories), then choose Cause or Community as your page’s main category. However, look through the above options first to make sure that your page doesn’t fit better under a different category.

Still a little confused by page categories? Here’s an example of how a recognized name uses them. Microsoft has their main Facebook page in the Company, Organization or Institution category. They have pages for their individual Microsoft store locations in the Local Business or Place category. They also have pages for items such as the Microsoft Lumia in the Brand or Product category.

#2: Add Company Details

If you’re setting up a Facebook page for the first time, you’ll be taken through a wizard to fill in your information.

If you selected the Local Business or Place category for your page, you can add detailed category information, a description, a website and a custom web address for your page. You also have to confirm that it’s a real establishment and that you’re authorized to create a page for it.

facebook local business page set up

Use the wizard to set up your Facebook page.

After you’ve entered these details, you’re prompted to upload your profile photo (180 x 180 pixels) and add the new page to your favorites so you can access it from your left sidebar when logged in. Also you need to specify your preferred page audience so Facebook knows who should see your page.

facebook local business page preferred audience

Set a preferred page audience based on demographics and interests.

The wizard for pages in other Facebook categories is similar. For example, pages set up as Company, Organization or Institution are asked only for a description and website link. The same applies for pages in the Brand or Product; Artist, Band or Public Figure; Entertainment; and Cause or Community categories.

facebook company organization or institution page set up

Note the differences in the wizard for different page types.

From here, the wizard asks you to upload your profile photo, add the page to your favorites and configure your preferred audience.

#3: Edit Page Settings

After you’ve completed the wizard, you’re taken to your Facebook page. Aside from any information you provided in the wizard, your page will be an empty shell that looks like this:

blank facebook page

How your page looks before you add information and images to it.

Your page at this stage is automatically published and discoverable on Facebook. If you want to keep it private until it’s completed, go to your Page Settings (in the top right of your page) and change the Page Visibility option to unpublished.

facebook page visibility settings

Change the Page Visibility option to hide your page until it’s complete.

This setting is helpful if you need a couple of days to set up your page or if you need to get corporate or legal approval before publishing page content.

You may also want to change additional settings for your page. For example, when you post to your page, you can choose to post as your page or as your personal profile. These options are available under Post Attribution.

facebook page post attribution settings

Attribute posts to your page or to your personal profile.

Under Notifications, decide when and how to get notifications from your Facebook page.

facebook page notifications settings

Choose the notifications you want to receive.

You can add other people to your Facebook page to perform specific tasks under Page Roles.

facebook page manager settings

Add people to manage your page.

To protect your Facebook page, don’t give anyone but yourself the role of admin. Admins have full control of your page, including the option to remove you as an admin, add other admins and delete the page altogether. You can see full details about what each page role can do in the chart below from Facebook’s Help Center.

facebook page manager role comparisons

See what each page role can do.

If you didn’t set a preferred page audience when setting up your page, you can do so from your page settings.

facebook page audience settings

Set your preferred page audience if you didn’t during setup.

Under Featured, choose to highlight specific pages that your Facebook page likes as featured likes, or highlight people who have been assigned page roles as featured page owners.

facebook page featured settings

Set featured page likes and page owners for your page.

For example, if you have a local business page that falls under the umbrella of a larger company or organization, you can use Facebook as your page to like the main company or organization page. You can then set it as a featured like.

Featured likes are displayed at the bottom of the left sidebar of your page. Featured owners are shown on the About tab of your page.

#4: Create a Cover Photo

When you return to your page, you’ll notice that it’s mostly empty. The first thing you want to add is your cover photo. The cover photo is an 851 pixel wide by 315 pixel tall image that appears at the top of your Facebook page.

facebook page cover image dimensions

Create a cover photo that matches these dimensions.

It should visually represent the person, place or thing for which your page was created. To get some inspiration, take a few minutes to visit your competitors’ Facebook pages to see what images they use for their cover photos.

If you want to create a custom Facebook cover photo quickly but don’t have graphic design experience, try tools like Pagemodo or Canva that have a selection of Facebook cover photo templates from which to choose.

facebook page cover image template on canva

Use tools like Canva to create a custom Facebook cover photo.

Another option is to outsource the design of your Facebook cover photo. You can choose from inexpensive services like Fiverr, crowdsourcing sites like 99designs and professional designers like Social Identities.

#5: Update Your About Information

Next, update your page’s information under the About tab. Depending on the category you chose for your page, you will have specific information to fill out. For example, here’s the information you can add for a Local Business or Place page.

facebook page about page info

See the information you can enter for Local Business or Place pages.

You can compare the Local Business or Place page information to a Company page.

facebook page about page info

See the information you can enter for Company pages.

The specific information you’re asked to provide on the About tab will vary based on the subcategories you chose for your page. This is why it’s important that you’ve chosen both the category and subcategory that are most relevant for your page.

Make sure that at least the Facebook Web Address, Short Description and Website fields are filled out.

The Facebook Web Address gives you your unique Facebook page URL ([yourpage]). The Short Description is a 155-character description of your page, and the Website is your website. The Short Description and Website fields are displayed in the About box in the left sidebar of your page unless you have a Local Business or Place page.

#6: Add a Call-to-Action Button

Next to your page’s Like button is a Call-to-Action button. You can customize this button with Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up or Watch Video. Each of these actions can be linked to a specific URL where the action can be completed.

facebook page call to action button

Add a Call-to-Action button to your page.

You can even configure a separate link specifically for mobile users.

#7: Post Some Updates

Before you get ready to promote your Facebook page, you’ll want to post some updates to it so that people who visit your page will know what it’s about. Since Facebook allows you to post text, link, photo and video updates, start with one of each type if possible.

If you’re not sure what types of updates to post, your best bet is to visit some of your competitors’ pages to see what types of posts they make. There’s a good chance you’ll get some inspiration for your first few posts straightaway.

At this stage, if you set the Page Visibility option to unpublished, you should get the approval needed to change it back to published.

#8: Get Facebook Page Inspiration

If you need inspiration for your Facebook page beyond what your competitors have to offer, take a look at the top Facebook pages in specific categories, subcategories and locations on Socialbakers.

facebook page inspiration

Socialbakers lists the top Facebook pages in different categories.

Because these are the most popular pages, you can look to them for inspiration on cover photo design, profile photo selection, descriptions and post types.


Hopefully this article has helped you through the basics of setting up your Facebook page.

What do you think? Do you have questions about setting up your page? Please let us know in the comments below, and we’ll do our best to help!

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  • Thank you very much, Kristi. This is simple but complete, which is quite a feat.
    I am a writer and I know that I should have a social media presence in addition to my web site, but I have not been able and willing to take the time to research how to set up a Facebook pace. Your article helps a lot and I want you to know that it will have a lot to do with it when I get around to setting up mine.

  • Persia Woolley

    Hi, Kristi: I also found this a very clear and inviting intro to setting up a Facebook Page. I already have a personal profile and more than 1,000 friends, almost all of which are related to my writing. Can you tell me if there’s a way to change my personal page to a Professional Page–asking 1,000 people to move to a new location seems a bit much?

  • That’s great Leo! I find as a content creator that having a presence on all of the main social channels helps further promote the content I create. You never know when one of your fans is on Facebook only. 🙂

  • Hi Persia! You can do that – there’s more information in the Facebook Help Center on how here:

    With that said, if your personal profile is under your name, you might want to consider creating a Facebook page under your name in the Writer subcategory, which is under Artist, Band, or Public Figure.

    Next, you’ll want to send invites to personal connections on your personal profile to become a fan of your page.

    In your personal profile settings, you can turn on the ability for people to follow your personal profile here:

    Then, you have the choice to unfriend people that you only connected with for business so your personal profile is personal again. Or you can keep them as friends, and create a Close Friends list that you share personal updates with, and share your writing news publicly for all of your friends and your followers.

    This allows you to continue to reach everyone you’re connected to, but slowly separate your personal profile from your business. I hope this helps!

  • Carla5689


  • Re Loved Couture

    Do you have to have a personal page first, before you create a business page? And what if you have created two business pages under the same name? Can you delete one of them? I wonder if anyone can help?

  • Re Loved Couture

    What happened was, first there was a normal/personal page called abc company, then there was a business page called abc inc. So we decided to cancel this abc inc. page, to open another business page called abc inc. But recently when I searched, I could still see both abc inc pages, old and new. What should we do?

  • You’re welcome Larry! Facebook did have specific rules about the cover photo being less than 20% text in the past, but that rule now only applies to images in Facebook advertisements.

  • You do need to have a personal account before you can create a business page. But you don’t need to associate that account with your page in any way publicly. If you do have two pages for the same company, you should be able to go to the page settings for one of them and delete it. 🙂

  • There is a delay when you delete a page. They do this just so you have time, in case you change your mind. You should be able to unpublish the page as well, that way it doesn’t show up until it gets deleted.

  • Hi Kristi, Thanks for that info, so good. I don’t quite understand what you mean by “don’t need to associate the personal account with the business page publicly”?

  • Is it wrong to have a personal page called “abc company”, when in fact it should be under “Miss abc”?

  • David Griffiths

    Hi Kristi,
    Whilst I have set up a FB page & business page this information was excellent.
    Thank you.
    David Griffiths
    Just Waterfrohts Real Estate (R)

  • Wendy

    Thanks – good to check existing page set ups as a few things have changed and some new functionality available. Could not find a category for Entertainment, only a sub-category.

  • TImely post for me, Kristi. I have been reconsidering my Page category and I think I found the answer.

  • Terril Retter

    It is my understanding that you can now have a business account independent of a personal account. What are the advantages of business page versus business account? How would you move page material to the account?

    Or do I have this wrong?

    The limitations of the business page for a small business in getting multiple people access to the page or content creation and publishing as well as doing promotion the includes all of the principal participants within the business.

  • You still have to have a personal account / profile to create a business page. You can make it as private and hidden as you want, but you still have to have it. 🙂

  • Judy von Kleeck

    If your business is larger, like a multi office physician practice, how would you set up the personal page?

  • If your business has multiple locations, you can set up a local business page for each. That way, each location could get its own reviews.

  • Peter

    Hi Kristi. I am setting up my business page. It is a B2B Fashion Blog that will exist only on the Internet. I am trying to find the designation of “Business/Economy Website” that several other blogs in my niche are using. See attached image.

    I can’t find this anywhere under “Company, Organization or Institution”, which is where I think it belongs. Do you have any idea how the business blog in the attached image was able to accomplish this? Thanks, Peter

  • Hi Peter,

    The issue here is Facebook doesn’t give you all of the options when you are first creating your page. When you create a Facebook page, you only have six main categories to choose from. To get the setup shown in your example, you can start with Brand or Product as the main category and choose Website as the subcategory.

    (If you’ve already set up your page, it doesn’t matter what you chose as your category since you can change it.)

    Once you’ve gone through the basic wizard, go to your page’s About tab and hover over the Category, which should be the first line after Page Info. Choose Websites & Blogs in the first dropdown and Business / Economy Website in the second and save. It should look like the example below.

    Let me know if that works! 🙂

  • Peter

    Thanks Kristi,

    Your instructions worked perfectly. I would never have found these settings without your help!

    Kind Regards,

  • Ava Mc Leod

    I’m a realtor, what category would you recommend I use?

  • Geoff Pound

    This is helpful Kristi. Is there any setting by which I can post Word or PDF docs on a Facebook Page and if not what is the best solution for this need?

  • There is an option for Real Estate under the Local Business / Place. 🙂

  • You can post a link to a Word or PDF document that has been uploaded to your website on your Facebook page. Most people put downloads like that behind a email sign up / opt-in though.

  • Geoff Pound

    Many thanks!

  • Jules Dadi

    Nice! A wealth of info here. Thank you!

  • This is an awesome overview!

  • jax

    It doesnt say from scratch though how to set it up. This article assumes you already have a personal fbk account and want to create it from there…… and doesnt guide you in that initial respect. So pretty useless as if you already have a fbk account you already know there is a create page option.

  • Mitra

    Thank you very much Kristi for this clear, and very useful information. One issue: I noticed that in my FB business page, I no longer see the newsfeed of all the other businesses that I had liked. This was very helpful and a great way to get my name out there (by liking or commenting on other business’s posts). I read somewhere that now I’d have to individually search for those businesses and go to their page to see their posts. As you can imagine, this is extremely time-consuming, not to mention impossible (since I don’t remember half the businesses that I had liked and would see in my newsfeed). What is going on?!

  • LeeAnn

    Thanks for your helpful article. I have a quick question – should my business name be different than my personal page name or is that too confusing? I am an artist and so both are the same, but I could make a distinction by adding “sculptor” or “painter” behind the name.