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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces the Embedded Video Player: “With the Embedded Video Player you can easily add Facebook Videos to your website. You can use any public video post by a page or a person as video source.”

embeddable facebook video

“You can get the embed code directly from the video post itself. If the video post is public, click on the icon that appears in the top right corner of the post on Facebook.”

Twitter Launches Periscope for iOS Live Streaming: “Periscope lets you broadcast live video to the world. Going live will instantly notify your followers who can join, comment and send you hearts in real time. The more hearts you get, the higher they flutter on the screen.”

periscope app

Check out this live-streaming app. Unlike other apps, Periscope videos can be replayed later.

Instagram Announces New App—Layout: Layout from Instagram is “a new app that lets you easily combine multiple photos into a single image.” It’s currently only available for iOS and will be available for Android in the coming months.

Layout for Instagram

“It’s fun, it’s simple and it gives you a new way to flex your creativity.”

Facebook Announces Two New Tools for Marketers—Blueprint and Learn How: Facebook launched “new educational resources that provide answers and training to all Facebook marketers, from small businesses to big brands and agencies.”

Facebook Blueprint

“Blueprint is a new education program that trains agencies, partners and marketers on how to use Facebook, so they can create better campaigns that drive business results.”

Facebook Learn How

“Learn How offers marketers answers to frequently asked questions, like how to create a page or how to create a Custom Audience.”

Twitter and Foursquare Partner to Add Location to Tweets: “To give additional location context to your tweet, you can add a general location label such as ‘SoMa, San Francisco.’ In select locations, you may also label your tweet with the name of a specific business, landmark or other point of interest. These locations are provided by Foursquare.”

Twitter and Foursquare Partner to Add Location to Tweets

“Show your followers the location you are tweeting from as part of your tweet.”

Some upcoming social media news to note:

Businesses on Messenger Coming Soon: This upcoming feature will let you “have personal, real-time conversations with your customers.” Check out the other new Facebook features announced at the Facebook F8 Developer Conference.

Facebook messenger for business

“When people check out on your website, they can sign up to connect with you in Messenger. Then you’ll be able to send them personalized updates.”

Other social media news worth following:

Facebook Introduces On This Day: On This Day is “a new way to look back at things you have shared and posts you’ve been tagged in on Facebook. ”

Facebook Introduces On This Day

“On This Day shows content from this date in the past.”

Here is a cool social media tool worth checking out:

Hshtags: This new tool is a multi-platform social media search engine specifically designed to search, explore and engage with hashtagged content.

Hshtag

“It provides an easy way to quickly search across social media to get the latest content on a campaign, news story, trending topic, event or anything trackable by a hashtag.”

Weekly Video Tip:

How to Show Your Facebook Ads to People Who Have Already Visited your Website

 

Some interesting studies to note:

2015 Social Media Benchmarks Report: A new report based on HubSpot social media data for over 7,000 businesses across nine industries studied the average interaction per post in comparison to average number of posts per week. The study also explored which industries have the highest interaction per post and largest median following. The industries included in the report are as follows: Consumer Goods/Retail/Ecommerce, Real Estate, Healthcare, Hardware, Nonprofit/Education, Manufacturing, Business/Financial Services, Marketing Services, Software/Tech.

The Social Recommendation Index: Social Media Link conducted a survey of 24,000 active social media users to learn how consumer recommendations and social networks impact purchase decisions. Their findings show that 77% of those surveyed need to see fewer than 10 reviews before they’re persuaded to buy, with 20% needing only one recommendation from a close friend or family member to buy. Facebook (71%) is the most trusted social network for product and service recommendations, but Pinterest (64%) and YouTube (59%) are not far behind.

The Unfollow Algorithm: BuzzStream and Fractl recently surveyed more than 900 people to find out why they unfollow brands on social media. The most common reason stated was because the content is repetitive and boring (21%). Nineteen percent also said they will unfollow a brand on Facebook if it posts too frequently, which was noted as more than six times per day. Only 8% said they would unfollow a brand on Twitter due to lack of engagement (slow or no response).

Instagram Big Picture 2014: Socialbakers examined more than 2,000 brand, media and celebrity Instagram profiles and analyzed over 600,000 brand and media posts throughout 2014. According to the data, celebrity profiles received three times more interactions than the most engaging brands; however, media profiles generate more content than both celebrities and brands. The study also provided and ranked the most preferred photo filters, post length and distribution of hashtags.

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  • Alhazred The Sane

    The problem with embedded video on Facebook is that it can be shared ONLY on Facebook, as far as I can see. I like to share video I find on Facebook accounts that I follow to my Twitter account, and sometimes to Pinterest. That can’t be done (again, as far as I can tell) with an embedded video – there’s no unique url. Eventually, users who want their content shared will realise this, and return to uploading their videos to youtube and Vimeo.

  • The internet is filled with uncountable number of videos, I wonder how people are able to select the ones to they want to listen to. Will embedding videos on Facebook draw more customers to your website?

  • Purple Dog

    Has anyone actually got the embed video feature to work on a website? I can’t seem to embed it myself?

  • A very comprehensive article Cindy. I think the link to Blueprint is broken please check. Can you please recommend me a good tool to create short videos for Facebook

  • Jackie

    Link to Blueprint information on Facebook’s website is broken. I did a quick search and wasn’t able to find anything.

  • nice written Cindy, about smm broken links.

  • Grace Duffy

    Thank you for bringing this to our attention. The link to Blueprint has been fixed. You can find the original story here:
    https://www.facebook.com/business/news/education-resources-for-marketers

    We have several post on the site on how to generating buzz with social media videos. Here’s a post on how to use your smartphone to create them: http://new-theme-socialmediaexaminer.pantheon.io/create-social-videos-smartphone/

  • Grace Duffy

    Sorry about the link! It’s been fixed and you can find the original story here:
    https://www.facebook.com/business/news/education-resources-for-marketers

  • Thank you so much for the video link 🙂

  • Omolola Ojo

    Is the embedded video feature available in Nigeria?