social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Ability to Broadcast Live From Desktop: Facebook shared several new tools and improvements that “give publishers more control, customization, and flexibility over their broadcasts.” These updates include the ability to go live on a Facebook page through a web browser from a desktop, video metrics for public videos for profiles with 5,000 or more followers, comment pinning, and more. Social Media Examiner notes that the ability to go live from a desktop is currently limited to the Chrome browser and extends to Facebook groups as well.

Facebook rolls out ability to broadcast live on a Page or Group from the desktop. Page admins can go live by clicking the "Start a Live Video" button in the new post options on their Page.

Facebook rolls out ability to broadcast live on a page or group from the desktop. Page admins can go live by clicking the Start a Live Video button in the new post options on their page.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Extends Automated Video Captioning Tools to Pages: Facebook released an automated captioning tool for video ads last year. Over the past few months, Facebook has been gradually rolling out access to this feature to videos published to Facebook pages. This free tool is powered entirely by voice recognition software and the video captions are automatically generated. However, page admins have the option to review the subtitles “snippet by snippet” and manually enter corrections before saving the captions to the video. This tool is currently only available to U.S. Facebook pages written in English.

Facebook extends automated video captioning to U.S. Facebook Pages in English.

Facebook extends automated video captioning to U.S. Facebook pages in English.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Periscope Rolls Out Support for Live 360 Video: Periscope launched its own Live 360 video experience this week. The new Live 360 broadcasts are marked with a badge and enable viewers to change their point of view “by moving [their] phone or tapping and scrolling around the screen – all while watching live.” Although anyone on Twitter or Periscope can watch the videos in 360 degrees, the Twitter-owned live-streaming platform is currently testing the ability to stream in this new format with “a small group of partners.” Periscope plans to roll out Live 360 more broadly in “the coming weeks.” Those who are interested in being notified when the ability to broadcast in Live 360 becomes more widely available can apply to join a waitlist to be contacted via email.

Periscope is testing Live 360 video with select partners and will roll out this feature more broadly in the coming weeks. 

Periscope is testing Live 360 video with select partners and will roll out this feature more broadly in the coming weeks.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Messenger Rolls Out Group Video Chat: The new Group Video Chat feature in Facebook Messenger “makes it simple and seamless to stay connected face-to-face.” With this new feature, users will be able to turn group chats into face-to-face conversations “no matter where [they] are.” iOS users can also add all of the 3D masks that were added to Messenger last week to their videos. Group Video Chat on Facebook Messenger is rolling out now to all Android and iOS devices and the desktop version of Messenger globally.

Facebook Messenger rolls out group video chat feature on Android, iOS and the Web.

Facebook Messenger rolled out a new Group Video Chat feature on Android, iOS, and the web.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Rolls Out Live Video to All U.S. Users: Following an announcement a few weeks ago, Instagram is rolling out Live video in Stories “to everyone in the US over the next few days.” With this new video feature in Stories, users can instantly go live by swiping into the Stories camera mode and tapping the Live button. The Next Web reports that the live videos will disappear once the recording is done. Also, a “Top Live” section in the Explore tab will direct users to “some of the best ongoing footage” on Instagram.

Continue Reading

social media research

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

New Instagram Features Improve Engagement and Moderation for Comments: In the “coming weeks,” Instagram will add the ability to like comments by tapping a heart icon next to any comment and the option to turn off comments on any post. These two new comment moderation tools are in keeping with Instagram’s commitment to making its site a “positive place for self-expression” and will be made available to all users once they are released.

In the coming weeks, Instagram will add the ability to like comments by tapping a heart icon next to any comment and the option to turn off comments on any post.

In the “coming weeks,” Instagram will add the ability to like comments by tapping a heart icon next to any comment and the option to turn off comments on any post.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Rolls Out New Looks for Business Profiles: Pinterest announced several updates to its business profiles including a new rotating showcase that “sits right at the top of your profile” and is the “first thing people see.” The showcase offers a way for brands to introduce themselves and craft the story of their business.

Pinterest also rolled out the ability to highlight up to five of boards and buyable pins to share on the web and a “bright, new design” that’s consistent across the web and mobile experience. Pinterest confirms that users will start to see these new improvements on the Pinterest website and apps this week.

Pinterest announced several updates to its business profiles including a new rotating showcase.

Pinterest announced several updates to its business profiles including a new rotating showcase.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

New Facebook Page Layout Rolls Out on Desktop: This week, Social Media Examiner noted the rollout of a new Facebook page layout for desktop users. The new layout features customizable sections in the middle column, new templates for different business types with various tab options, and an easier way to see and share the unique URL for each tab.

Social Media Examiner noted the rollout of a new Facebook Page layout for desktop users.

Social Media Examiner noted the rollout of a new Facebook page layout for desktop users.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Updates Metrics and Reporting Standards: Facebook rolled out several updates to its metrics and reporting standards to give its partners “more clarity and confidence” about the insights it provides. These updates include increased third-party verification to review and validate data on impressions and views, the formation of a Measurement Council that will address the “growing need for measurement standards tied to business outcomes,” a new internal review process to ensure Facebook’s metrics are “clear and up to date,” and regular communication about future updates. Facebook also addressed and corrected several bugs that led to inaccurate data over the last few months.

Facebook rolled out several updates to its metrics and reporting to give its partners and the industry more clarity and confidence about the insights it provides.

Facebook rolled out several updates to its metrics and reporting to give its partners and the industry “more clarity and confidence” about the insights it provides.

Earlier this week, Facebook admitted to miscalculating the 7-day or 28-day organic reach in its Page Insights. Recode reports that the new numbers “may differ significantly from what publishers are used to seeing” and cited one incident in which “a metric that measures how many people can see a publisher’s content on its page may shrink by 55 percent.” However, Facebook assures publishers and advertisers that none of the restated numbers affected paid reach and that it “still delivered what [publishers] paid for.”

Facebook points to “bugs in their calculations, not a flaw in Facebook’s methodology” for the discrepancy. According to an announcement on the Facebook Newsroom site, it will fix this bug “in the next few weeks” and will continue “making an improvement to Page organic reach to match what [it has] done for paid reach.”

Continue Reading