social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Rolls Out New Looks for Business Profiles: Pinterest announced several updates to its business profiles including a new rotating showcase that “sits right at the top of your profile” and is the “first thing people see.” The showcase offers a way for brands to introduce themselves and craft the story of their business.

Pinterest also rolled out the ability to highlight up to five of boards and buyable pins to share on the web and a “bright, new design” that’s consistent across the web and mobile experience. Pinterest confirms that users will start to see these new improvements on the Pinterest website and apps this week.

Pinterest announced several updates to its business profiles including a new rotating showcase.

Pinterest announced several updates to its business profiles including a new rotating showcase.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

New Facebook Page Layout Rolls Out on Desktop: This week, Social Media Examiner noted the rollout of a new Facebook page layout for desktop users. The new layout features customizable sections in the middle column, new templates for different business types with various tab options, and an easier way to see and share the unique URL for each tab.

Social Media Examiner noted the rollout of a new Facebook Page layout for desktop users.

Social Media Examiner noted the rollout of a new Facebook page layout for desktop users.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Updates Metrics and Reporting Standards: Facebook rolled out several updates to its metrics and reporting standards to give its partners “more clarity and confidence” about the insights it provides. These updates include increased third-party verification to review and validate data on impressions and views, the formation of a Measurement Council that will address the “growing need for measurement standards tied to business outcomes,” a new internal review process to ensure Facebook’s metrics are “clear and up to date,” and regular communication about future updates. Facebook also addressed and corrected several bugs that led to inaccurate data over the last few months.

Facebook rolled out several updates to its metrics and reporting to give its partners and the industry more clarity and confidence about the insights it provides.

Facebook rolled out several updates to its metrics and reporting to give its partners and the industry “more clarity and confidence” about the insights it provides.

Earlier this week, Facebook admitted to miscalculating the 7-day or 28-day organic reach in its Page Insights. Recode reports that the new numbers “may differ significantly from what publishers are used to seeing” and cited one incident in which “a metric that measures how many people can see a publisher’s content on its page may shrink by 55 percent.” However, Facebook assures publishers and advertisers that none of the restated numbers affected paid reach and that it “still delivered what [publishers] paid for.”

Facebook points to “bugs in their calculations, not a flaw in Facebook’s methodology” for the discrepancy. According to an announcement on the Facebook Newsroom site, it will fix this bug “in the next few weeks” and will continue “making an improvement to Page organic reach to match what [it has] done for paid reach.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Adds Boomerang, Mention Tags, and Links to Instagram Stories: Instagram introduced two new tools “to help you make your story even more fun, Boomerang and mentions,” and announced that it’s starting “to test links inside some stories.” Boomerang, which “lets you turn everyday moments into something fun and unexpected,” can be selected as an additional format option under the Record button. Boomerang records and stitches together “a burst of photos into a mini video that plays forward and backward.” Users can also tag and mention people in stories just as they do in Instagram captions and comments. These updates for Instagram Stories are available as part of Instagram version 9.7 available for iOS in the Apple App Store. It’s also available on Android and Windows.

Instagram adds @ mentions to Instagram Stories posts.

Instagram adds @mentions to Instagram Stories posts.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Twitter Rolls Out Quick Replies and Welcome Messages in Direct Messages: Twitter introduced two new Direct Message features, quick replies and welcome messages, which are “designed to help businesses create rich, responsive, full-service experiences that directly advance the work of customer service teams and open up new possibilities for how people engage with businesses on Twitter.” These features “make it easier for businesses to guide people to better outcomes through a combination of simple automation and human service.” When used together, “businesses can reduce wait times and educate people on the best ways to interact with them.” Quick replies and welcome messages are available now to all users with access to the latest version of the Twitter app.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

YouTube Rolls Out End Screens Feature for All Creators: YouTube launched End Screens, “a new mobile-friendly tool that lets you engage viewers right as your video finishes and encourages them to watch more on their devices.” End screens make it easier to create and showcase “hard-to-miss thumbnail overlays that prompt viewers to watch your other videos, subscribe to your channel, visit collaborators’ channels and more” in the last 15-20 seconds of your videos and allow you “to reach more viewers on desktop and mobile.” YouTube announced that the End Screens feature is now “available to every creator on YouTube.”

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YouTube launched End Screens, “a new mobile-friendly tool that lets you engage viewers right as your video finishes and encourages them to watch more on their devices.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Introduces Recommendation Engine and New Call-to-Action Buttons for Local Events and Businesses: Facebook introduced “a variety of new features that help you… discover new things in the world around you, decide what to do or where to go and connect with local businesses in easier and faster ways.” Facebook rolled out a new Recommendations feature that makes it easier to gather, map, and organize local business or service recommendations from your friends, and will revamp the Events bookmark to simplify searching for and getting the latest information on local events. The newest version of the Events dashboard will be available in the U.S. “in the coming weeks.”

In addition, Facebook introduced several “new ways for people to take action faster once they’ve found something they want to do or a place they want to go.” With new call-to-action buttons rolling out on Facebook, users can now order food, request an appointment, get a quote, or purchase tickets to a movie or event without ever leaving a business’s Facebook page. These new experiences are currently only available in the U.S., but more ways to “communicate directly with businesses on your time and terms” are expected to be announced in the “coming months.”

facebook new cta

Facebook introduced “some new ways for people to take action faster once they’ve found something they want to do or a place they want to go.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Pinterest Introduces More Targeting Options for Ad Campaigns: Pinterest’s enhanced ad targeting options make it “easier for you to get your ideas in front of the right audience at just the right time.” According to the Pinterest for Business blog, marketers using Ads Manager can now create audiences “built on people’s interest in a specific Pin that links to [their] website” and “retarget five specific actions: clicks, comments, saves, likes and closeups.” In addition, Pinterest announced that now “it’s also possible to create audiences from the data associated with actions people take on your site” such as browsing a category, making a purchase, or signing up for your services.

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Pinterest’s new retargeting options make it “easier for you to get your ideas in front of the right audience at just the right time.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Launches Campaign Planner for Facebook and Instagram: Facebook rolled out Campaign Planner, “a standalone tool for media planners to draft, compare and share media plans using reach and frequency buying across Facebook and Instagram.” Facebook’s new Campaign Planner is available to anyone with access to a Business Manager account. Simply complete and submit the Campaign Planner Access Request Form to Facebook and wait to be approved.

facebook campaign planner

Facebook rolled out Campaign Planner, “a standalone tool for media planners to draft, compare and share media plans using reach and frequency buying across Facebook and Instagram.”

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