social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

YouTube Brings Live Streaming to Mobile: YouTube will be “bringing the power of live video to creators everywhere” with the launch of live streaming on its mobile app. Mobile live streaming on YouTube “will have all the features your regular videos have – you’ll be able to search for them, find them through recommendations and playlists and protect them from unauthorized uses.” YouTube launched this new capability to a select group of users at VidCon and “will be rolling it out more widely soon.”

youtube mobile live video

YouTube launched mobile live streaming with select partners including The Young Turks at VidCon and “will be rolling it out more widely soon.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

New Targeting Tools Make Pinterest Ads More Effective: Pinterest added three new targeting options to let marketers and businesses target the delivery of promoted pins by combining their own business data with the data Pinterest collects on its users. The new targeting options include customer list retargeting, website visitor retargeting, and lookalike targeting. Businesses that work with Pinterest’s current Marketing Developer Partners “will be able to target these audiences by the end of the month.” To make it easier for businesses to onboard their data, Pinterest is “also working with Epsilon and LiveRamp.”

YouTube Launches YouTube Director: YouTube announced the release of a suite of products designed to let business owners create video ads from their phones.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Updates Stories and Discover Pages: “The Discover page now features a Pinterest-style mason grid of tiles, while the Stories page now combines the two rows of static Discover channels and Live Stories into one scrollable row of non-friend content.” TechCrunch reports that this recent update makes “professionally made and community-curated content just as attractive as what friends share on the app” and “should make building the channels more lucrative for publishers.”

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social media research

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Instagram Announces New Business Tools: Instagram unveiled new business profiles, which feature a Contact button, access to insights, and the ability to turn well-performing posts into ads from within the Instagram app. According to the Instagram for Business blog, these new business tools will “make growing a business on Instagram that much easier.” The company confirmed that “business profiles, insights and the ability to promote will be rolling out in the U.S., Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Enables Continuous Live Video Support and Geogating: “Facebook will now allow non-stop, long-form broadcasting.” TechCrunch reports that the only tradeoff for the Continuous Live Video API is that “unlike [the] normal Facebook Live stream, there’s no option to let people replay the stream later or rewind to earlier.” Facebook also rolled out a new geogating feature to the Live API, which allows publishers to “make a video visible only to people in a particular location if that’s where it’s most relevant or they only have limited broadcast rights.”

facebook live continuous broadcast

Explore.org uses Facebook’s Continuous Live Video API to power its nature cams.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Rolls Out Interactive Live Broadcast Map: Facebook introduced an “interactive map that shows you [public Facebook Live] streams that you can tune into in real-time” from all over the world and “who’s watching the video you’ve selected.” The Next Web reports that this new feature “has been around for the past month, but it’s now easier to find on Facebook’s desktop site.” The interactive map is rolling out slowly throughout the world, but there’s been no word on when it will be available globally.

facebook live interactive map

Facebook rolled out an interactive map that shows you public Facebook Live streams from around the world that you can tune into in real time.

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Amazon Targets YouTube With Video Upload Service: Amazon debuted a new video upload service that allows users to “post videos to its website and earn money from advertising, royalties and other sources, putting the company in more direct competition with Google’s YouTube.” Bloomberg reports that content creators can upload original or licensed videos to Amazon’s Video Direct service and have many options on how the content is distributed and monetized. Amazon’s only requirements are that “the videos be high definition and have closed-captioning for the hearing impaired.”

amazon video direct service

Amazon Video Direct is “a self-service program that enables video creators to reach Amazon customers, including tens of millions of Prime members on hundreds of devices.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Periscope Beta Testing Full Archives of Live Video: Periscope is testing a new feature that will make it “easier to save your streams indefinitely.”

Twitter Introduces New Connect Tab on Mobile: Twitter rolled out a new Connect tab on mobile where users can find “a detailed list of people and accounts [Twitter thinks] you’ll enjoy following, all easily accessible in one place.” The Connect tab is available now to “everyone on Twitter for iOS and Android.”

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social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on the application, up from 8 billion in February.”

YouTube Introduces 6-Second Bumper Ads That Can’t Be Skipped: YouTube launched Bumper ads, “a new six-second video format… [that is] ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well.” Here’s an example of a bumper ad from an early tester, Atlantic Records:

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